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New year, new stand; amaze visitors with these design trends

January 5, 2017 | Laura Baines

Every year our designers are faced with the same challenge; “we need a new stand, but could you do something similar to our last one?”. While this seems a sound strategy in principal, brands risk design stagnation. The exhibition hall is a great place...

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Around the world in 365 days

December 16, 2016 | Sarah Elmore

2016 has been an exciting and busy year for us! We have continued to help our clients exhibit successfully, delivering over 500 projects around the world. Our global network of trusted build partners allows us to offer a cost effective, hassle free and truly...

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Inspiring, integrated design: how these brands met their exhibiting objectives

November 24, 2016 | Melanie Wills

  In a busy exhibition environment, it can be difficult to persuade a visitor to stop and talk to you or, more importantly, remember you. Using fun, engaging content such as games or competitions really helps entice your audience on-stand, but is the impact...

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The winning formula for successful visitor engagement

October 26, 2016 | Laura Baines

The aim of visitor engagement at an exhibition is to deliver a return on investment by creating positive memorable interactions. But how do you translate your exhibition stand into just that? We’ve devised a winning formula to explain how: Engaging content Devising content to...

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4 killer reasons to use engagement tools on your exhibition stand

October 20, 2016 | Laura Baines

We’ve been thinking about the do’s and don’ts of using engagement tools on your exhibition stand. We couldn’t think of a single reason why you wouldn’t consider them. No matter what your objective, there is always a form of engagement that will help you...

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Top tips to attract and engage visitors

September 13, 2016 | Laura Baines

Are your stand staff boring visitors when you exhibit? Are your exhibiting goals and ROI being diminished as a result? If so, there could be a lack of experience, motivation or confidence getting in the way of that vitally important on-stand visitor engagement. We’ve put...

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How to deliver a memorable experience at your next exhibition

September 2, 2016 | Melanie Wills

You know you’ve attended a great exhibition when you leave the event hall carrying bags brimming with giveaways, taken inspirational ideas for your business, met with new contacts and feel energized and engaged with your industry. Yet the following day whilst back at your desk,...

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Inspired by Rio – the design themes you should know about this summer

August 17, 2016 | Laura Baines

With all eyes on Rio for the 2016 Olympics, it’s not hard to see its influence on more than just the sporting world. The vibrant South American culture is permeating design left, right and centre; from architecture to advertising, fashion to interior design. We...

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Bellwether Report shows focus on events

July 29, 2016 | Melanie Wills

Uplift in total marketing budgets in Q2 2016 Respondents from the latest edition of Bellwether Report confirm continued increase in marketing spend (+ 11%) extending the growth trend for the 15th successive quarter. Great news for the events industry as the largest increase in...

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Snog, marry, avoid: ROI style

July 25, 2016 | Melanie Wills

As event marketers, we can sometimes have a turbulent relationship with ROI. We long to find a perfectly matched partner and long-term harmony, but often end up settling for the short lived euphoria of an occasional fling. So, as a bit of fun, using...

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