• Stand Size 8x6m
• Stand Ref NIM0637

Rooftop Mortgages are a lender specialising in mortgages for borrowers who don’t fit a standard borrowing profile. For this reason it is important that Nimlok provide a stand that mirrors this characteristic and sets Rooftop Mortgages apart from it’s competitors. The stand needs to be comfortable with plenty of space for open interaction. A professional yet informal atmosphere also needs to be projected and the client is open to any suggestions that wee may have to achieve this. Rationale Rooftop were attending Mortgage Business Expo 2007 in a turbulent market as the early stages of the credit crunch was unfolding. Already several of their competitors in the sub-prime mortgage market had gone out of business, therefore their key reason to attend was to show that they were still going strong. We developed this theme to "We're in good shape, and we'd like you to be too". Taking this a stage further we wanted to steer clear of the ferraris and champagne approach of many of there competitors which would clearly have be the wrong message in a tight market, so we introduced a juice bar giving shots of juiced wheatgrass (one of the healthiest things you can consume) to passing IFA prospects. This mature approach to the state of the market sat we'll with our client, so we turned our attensions to the architecture and graphic concepts. With a "health" message we choose a simple white clinique structure with significant height and deep wall structures to reflect the strength and presence in the market. The wheatgrass then gave us a graphic texture for the voile graphics used to create semi private areas for discussion and was also introduce in physical form with planted wheatgrass in clear rectangular vases decorating the appetures in the front and rear walls. Further consideration was given to the choice of natural hemp carpet and wood laminate floor coverings with the chocolate leather sofas finishing the look. Rooftops logo was then produced in monotone cut vinyl applied to glass effect acrylic with it's slight green tint complementing the green wheatgrass and the rest of the natural palate. These logos were mounted on architectural stand off bolts gving strong corporate reception style presentation and allowing them to be used for office branding after the event. The final touch was the adaption of the circled "R" in their logo being introduce top the signage for the "Juice Ba"R"".