Trends for exhibitors, from our experience at Marketing Week Live

Posted on: July 4th, 2014 No Comments

I’m feeling pretty up beat at the moment. The exhibition industry is seeing an increase in visitor numbers – we heard last year unofficial figures of around 2% for B2B exhibitions, which is a cause for celebration! This was mirrored in our latest exhibiting experience at Marketing Week Live, where we saw hundreds of marketers and our preliminary number crunching suggest that we’ve had our best year yet. I think what we’re starting to see is people moving out of that hands to mouth phase that we’ve all been in through the recession. People are investing more of their time in the ‘idea’ space. So they are coming
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Welcome to the future: our winning student marketer is… Ryan Clifford

Posted on: June 27th, 2014 No Comments

Regular readers of this blog will know that earlier this year we launched a competition to find the student marketer of the future. We scoured the country, looking for the best and the brightest, and the good news is that we’ve found him (or so we hope!). The OutSTANDing! Student of the Year competition, which launched in March, asked student marketers to come up with an event-related marketing campaign according to one of three given briefs, for the chance to win £300 and a month-long internship with us and our sister agency Creative Bridge. The lucky winner was 19-year-old Ryan Clifford, who joined me on stand at Marketing
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Cashing in on new technology

Posted on: June 23rd, 2014 No Comments

“If you see me walking down the street, and I start to… buy” Forgive the non-Dionne-like singing, but I’m feeling a little musically inspired by a glimpse of technology that pushes people to purchase and – for us events related people – to places! The world of m-commerce is now at a place where people such as Weve are able to target prospective customers with very specific marketing messages based on their location. As an example of how this exciting technology works, Weve did a trial with Tesco. They sent a text to women aged between 25 and 34 who were within walking distance of a particular store,
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Create positive, memorable experiences when you exhibit

Posted on: June 18th, 2014 No Comments

For me, a great B2B exhibition is one that I walk away from feeling inspired, informed and engaged with. After being showered with a plethora of activity throughout an exhibition, it’s often hard to recall every moment, but there are always a few that stand out in my mind. Whether you’re imparting emotional or knowledge based moments of value, this is the key to creating positive, memorable experiences that can help increase brand awareness. Here are my 3 top tips for exhibitors to create memorable moments with real examples of how we’ll be doing this for Marketing Week Live.  1.       Creating a positive experience As an exhibitor, it
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Romeo, Romeo, wherefore art thou Romeo the Fox?

Posted on: June 10th, 2014 No Comments

Fancy a cuddly Romeo? One of 20 could be yours! We’re bringing angled architecture to Marketing Week Live this year. It’s sharp, it’s ultra-modern and we love the different dimension that it gives to really cut through the noise at exhibitions and give brands a fresh perspective. This sharp-angled look is largely inspired by modern architecture such as the Shard and to celebrate this, we’ve hidden the Shard’s first occupant, Romeo the fox, on our website www.nimlok.co.uk. Romeo originally hit the headlines in 2011 after being found 72 storeys off the ground in the Shard. His story had a happy ending as he was released after a quick check up.
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Building a brand

Posted on: June 4th, 2014 No Comments

Whenever we work with a client, one thing we never lose sight of is the trust they put in us when handing over something of value – their brand. After all, this recent survey – BrandZ survey shows just how valuable a brand can be, with Vodafone topping the UK chart at $36,277 and international leading brand Google reaching $158.8bn. Often our role with brands is to ensure we comply with well-honed guidelines and create a 3D representation of what is often a 2D vision. But we also know more than a little about what makes a good brand. So with that in mind, and our thoughts turning to
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Marketing Week Live 2014: What’s your angle? Visit…Then Exhibit

Posted on: May 28th, 2014 1 Comment

It’s hard to believe we’re now less than a month away from Marketing Week Live 2014. My heart races with a mixture of anticipation and excitement…and for good reason. It’s our flagship event and as we ‘exhibit exhibiting’ we need to shine. It’s also a fantastic opportunity for all exhibitors to flex their exhibiting skills and to share their knowledge. At Marketing Week Live this year, we’ll be asking visitors why they go to exhibitions so they can understand key drivers of visiting and then use this to their advantage when they exhibit next. Thinking cohesively about the visitor experience is key and really does play a big
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What the event sector can learn from the retail space

Posted on: May 22nd, 2014 No Comments

If we are a nation of shopkeepers, then there’s an army of shoppers out there, and – given recent economic predictions – they aren’t afraid to spend. In a crowded marketplace, the challenge for the retail sector storeowner is to ensure it’s their store that encourages the consumer to spend more. This insight from Marketing Week shows some of the reasons people part with their cash. So what can we learn from this 1,000 person survey* in terms of what we do on an exhibition stand? 1. Atmosphere counts Ambience was selected by 41 per cent of respondents as being of paramount importance. Creating a good ambience on
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Increased budgets signal a rise in face to face marketing

Posted on: May 16th, 2014 No Comments

We have been digesting the news that UK marketers are feeling more confident and are enjoying the largest single upward increase in their budgets since the respected Bellwether survey began 14 years ago. Excellent news for the events sector includes the revelation that marketing budgets for exhibitions, conferences, event sponsorship and experiential were revised higher for a second successive quarter in Q1 2014. And that the net balance for this category rose to its highest level in six quarters of data collection. The increased budget allocation follows reports of sustained sales growth and confidence in the UK economy. One emerging trend we’ll be keeping an eye on is
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Saints prints for Charity Chicken Event raised over £850

Posted on: May 14th, 2014 No Comments

Nando’s in Northampton was packed to the brim recently when they handed over control of the restaurant to Northampton Saints rugby players all in aid of the Nando’s Charity Chicken event, raising funds for local Northamptonshire charity, Cynthia Spencer Hospice, who support people with life limiting illness. The squad, many of whom are rugby international players, took on various duties taking orders, cooking food and waiting on the tables and this immensely popular annual event raises thousands of pounds for charity each year. Nimlok was delighted to donate some fantastic acrylic prints which were autographed by the players and sold off in a silent auction. A grand total
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