What’s your exhibiting angle? – see us at International Confex 2014

Posted on: February 20th, 2014 by No Comments

This year, we’re showing you the multi-dimensional side to Nimlok in the shape of our extensive and evolving hire architecture. We’re not one dimensional and we don’t believe in creating one dimensional exhibition stands for our clients. Instead we create stunning 3D reflections of your brand.     We’ve got all the angles covered. Not only do we bring you the most creative stand architecture but we couple this with integrated digital engagement tools. This winning combination has been proven to increase your ROI from exhibiting. Our design and build skills led us to win the AEO Stand Design & Build Supplier of the Year for 2013 and
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Customers at the B2B coal face

Posted on: February 14th, 2014 by No Comments

“I had six honest serving men. They taught me all I knew. Their names were: What, Why, When, How, Where and Who.” Kipling’s quote is a good reminder of the principles of exhibiting strategy basics which are aimed at nailing: What do you want to achieve? Why do you need to be at the show? When should your exhibiting campaign begin and end? How you are going to get your message across? Where should I be positioned in the hall? Who are you targeting? When it comes to exhibiting, it might be a jungle out there, but Facetime has conducted a strong piece of research to help event
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What to watch 2014

Posted on: February 4th, 2014 by No Comments

Now we’ve waved farewell to 2013, all eyes are on future trends in the exhibition and events world. From augmented reality, gamification with gumption and stand design which reflect the current zeitgeist for angular v rounded lines, at Nimlok we’re already well ahead of the curve! Here’s a round-up of how 2014 is shaping up and the best trend predictions we’ve spotted on our creative travels: 1.    Telling it straight Since the 2012 Olympic logo, car design, architecture, and consumer projects like Diesel headphones, Starbucks Thermo cup and Delongi’s new kettles are leading the charge with the fashion for exciting new angles.  Everything is sharpening up as designers
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A creative space

Posted on: January 29th, 2014 by No Comments

Making the usual, unusual and creating impact are two things close to Nimlok’s heart. When taking a client’s brief, whether it’s for a large scale global schedule, custom hired architecture  or an engaging on-stand campaign, we look to find out what makes our client different and how we can use our skills to showcase that uniqueness in what can often be a busy events space. Which is why we loved this creative idea so much.  An empty shop (cleverly designed in Perspex to be constructed quickly and ensure wide visibility) springs up at mid New Year sales time in a busy city centre. Rather than shop, people are
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Nimlok Ltd comments on Facetime’s Profiler: The B2B Exhibition Visitor Report

Posted on: January 22nd, 2014 by No Comments

FaceTime have released exclusive research on the profile of the average visitor to UK B2B exhibitions. James Rook, MD of Nimlok Ltd commented: “Useful insights here and reassuring figures around the quality of typical visitors [to exhibitions]. “The low hanging fruit for both organizers and exhibitors would seem to be the 40% of pre-registered visitors that don’t show up. Both parties can create more compelling pre-show communications to make the events less likely to be “the thing in the diary that get’s moved aside”. “I think it also highlights that exhibitors must look at post show communications to this 40% along the lines of “look what you missed
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When to buy, when to hire an exhibition stand

Posted on: January 21st, 2014 by No Comments

Hiring an exhibition stand is becoming increasingly popular but what are the differences between buying and hiring and which should you choose for your business to increase ROI from events? When to Hire an Exhibition Stand Hiring an exhibition stand is an option often chosen by businesses that don’t exhibit often enough to own an expensive asset, or that don’t want to commit to a big upfront investment. It offers a more cost-effective solution for those with less frequent or inconsistent activity. Delivering the same creativity and flexibility of buying a Custom Modular stand, it’s understandable why this option is becoming increasingly popular. Our winning combination of hired
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Nimlok supports Let Britain Fly

Posted on: January 7th, 2014 by No Comments

Nimlok has lent its full support to the Let Britain Fly campaign which aims to gain cross-party political support to build new runways in London and the South East. Nimlok’s Managing Director, James Rook added his name to the campaign considering it vital for the UK exhibition and events industry to remain a convenient and competitive place to host international business events. Speaking about the importance of the Let Britain Fly campaign, James said, “Nimlok’s customers need strong international attendance at events in the UK, and beyond domestic concerns, our business is also about helping UK businesses open overseas markets through their attendance at exhibitions around the world.
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Nimlok’s ‘Christmas Catch’ winner lands the prize

Posted on: December 20th, 2013 by No Comments

So, who was skilful enough to net the biggest catch? Our Christmas Catch competition has now closed for entries and we’re delighted to announce that the winner receiving £150 worth of Bibendum vouchers is Charlotte Price from Tullet Prebon.  Digital engagement success Our Festive Fishy Christmas game was played 1,000 times, with most people playing more than once to net a high score until 18th December 2013. After a data capture screen, players were asked to avoid the ‘bad baubles’ of the exhibiting world while catching as many ‘good exhibiting practice fish’ as they could to show that they have a handle on exhibiting do’s and dont’s. We
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Talk to your customers face to face

Posted on: December 18th, 2013 by No Comments

Vibrant graphics – check. Imposing and engaging stand – check. Innovative digital data capture – check. But what about your marketing message? Creating a successful exhibition presence requires a lot of elements, which is why we loved this reminder from McKinsey. Its recent research of leading b2b global brands, highlighted the importance of face to face communications and brand messages – and the gap many organisations are creating between themselves and their customers. The survey of more than 700 global executives – all with purchasing power – showed that the majority didn’t place value on the messages b2b companies used the most in their communications.   So, for
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