Exhibitors – we salute you

Posted on: August 27th, 2014 No Comments

Across this green and pleasant land, upon ever England’s mountains green, there is an unsung hero. You. You who wields the exhibition guide and floor plan, you who battles through crowds to reach your target audience and you who awakens early to take your chariot to new exhibitions year after year. Feet sore from working the exhibition hall and tongue tired from face-to-face conversation, you set your stall out for the world and issue a brand battle cry. All in the name of events, exhibitions, meetings in this wonderful sector we share. And it’s all been worth it! Now’s your time to take a bow and say ‘cheers’
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Nimlok expands global delivery capability with new partnership in China

Posted on: August 20th, 2014 No Comments

As our clients continue to look to new markets outside those served by Nimlok locations in Europe, US, Canada and Australia, we continue to expand our network of Rest of World delivery partners. In these locations where shipping a stand isn’t viable, Nimlok has established local fabrication and installation partnerships with vetted local contractors who can offer clients a quality Nimlok design and build experience but with the financial advantage of local supply. Nimlok Ltd’s Managing Director,  James Rook, fresh off the plane from Shanghai commented: “In response to increasing customer demand and building on the success and expertise we’ve gained with our partnerships in Dubai, South Africa,
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The power of face to face

Posted on: August 6th, 2014 No Comments

If you know me, you’ll know I’m a big believer in the power of face-to-face marketing. Despite the myriad of other mediums available to us marketing pros (and of course, I employ a mixture of all of them in my own work), I remain convinced you have no better opportunity to increase awareness of your brand than physically being in the same room as the people you’re trying to target.   With this in mind I was heartened to read the latest set of statistics from the Bellwether survey, which show that – once again – event budgets are on the rise. The research, taken from a study
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Infographic: Why people visit exhibitions and what exhibitors can learn from it

Posted on: July 31st, 2014 1 Comment

At Marketing Week Live 2014, we asked visitors to tell us their reasons for visiting and then consider these reasons when they next exhibit. Visitors were asked to rank out of 100% why they were visiting from a list of: Learn, Ideas, Network Interact and Source. Our findings suggest that the visitors perceive exhibitions primarily as a platform for both understanding and discovering. Understanding the reasons why people visit exhibitions is vital for would-be exhibitors to create positive, memorable experiences – all of which helps to convert visitors to leads and generate sales. Understanding and discovering valued equally as top reasons to visit exhibitions It’s rare, of course,
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The similarities of exhibiting success and sporting success

Posted on: July 24th, 2014 1 Comment

With the summer of sport set to continue with the Commonwealth Games this week, my thoughts have turned to running. Not the pounding the streets, sweaty kind, but more the running of a good exhibiting strategy. Just as energetic and muscle testing from experience, but with a lot less Lycra! So just how does exhibiting compare to sporting success? Preparation and ambition is key Ok, so planning 10 years ahead for an exhibition stand may be a little OTT, but Rory McIlroy’s dad’s decision to place a bet on his son winning an Open back in 2004 has made him £50,000 richer. So the lesson to be learnt
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Case study: Communicator Corp

Posted on: July 9th, 2014 No Comments

At Marketing Week Live, we popped by Communicator Corp’s exhibition stand to ask them about why they exhibited at the event, and why they chose Nimlok as their supplier. Watch their video testimonial, where you can see Communicator’s stand in action with Michael Barber, head of marketing at Communicator explaining their objectives, engagement techniques and reasons behind choosing Nimlok. Exhibiting objectives Michael Barber, head of marketing at Communicator explains: “We’re here attending Marketing Week Live mainly to raise awareness of our brand. We’re in a fairly competitive marketplace and we’re also here to generate new business leads and opportunities and to engage our existing customers and partners. “We
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Trends for exhibitors, from our experience at Marketing Week Live

Posted on: July 4th, 2014 No Comments

I’m feeling pretty up beat at the moment. The exhibition industry is seeing an increase in visitor numbers – we heard last year unofficial figures of around 2% for B2B exhibitions, which is a cause for celebration! This was mirrored in our latest exhibiting experience at Marketing Week Live, where we saw hundreds of marketers and our preliminary number crunching suggest that we’ve had our best year yet. I think what we’re starting to see is people moving out of that hands to mouth phase that we’ve all been in through the recession. People are investing more of their time in the ‘idea’ space. So they are coming
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Welcome to the future: our winning student marketer is… Ryan Clifford

Posted on: June 27th, 2014 No Comments

Regular readers of this blog will know that earlier this year we launched a competition to find the student marketer of the future. We scoured the country, looking for the best and the brightest, and the good news is that we’ve found him (or so we hope!). The OutSTANDing! Student of the Year competition, which launched in March, asked student marketers to come up with an event-related marketing campaign according to one of three given briefs, for the chance to win £300 and a month-long internship with us and our sister agency Creative Bridge. The lucky winner was 19-year-old Ryan Clifford, who joined me on stand at Marketing
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Cashing in on new technology

Posted on: June 23rd, 2014 No Comments

“If you see me walking down the street, and I start to… buy” Forgive the non-Dionne-like singing, but I’m feeling a little musically inspired by a glimpse of technology that pushes people to purchase and – for us events related people – to places! The world of m-commerce is now at a place where people such as Weve are able to target prospective customers with very specific marketing messages based on their location. As an example of how this exciting technology works, Weve did a trial with Tesco. They sent a text to women aged between 25 and 34 who were within walking distance of a particular store,
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