Novo Nordisk is a global healthcare company with 90 years of innovation and leadership in diabetes care. Exhibiting is an important part of their marketing mix enabling them to engage with customers, new and existing. The team recently attended NHS Alliance in Bournemouth, the main design objectives of their exhibition stand were to be:- Welcoming Engaging Visible Welcoming The team wanted the stand to be welcoming with an open feel allowing customers easy entry. Once the visitor was on the stand it was important to provide the team with space to be able to demonstrate their range of products via iPads and provide hospitality to their visitors. Engaging
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“I wanted to get people through the door and change the mood of the place,” might well be something one of our exhibition organiser or event planner clients might just say. But in this case the quote comes from a local artist who has successfully drawn crowds and the media to Milton Keynes by hiding a £8,000 blank cheque somewhere in its art gallery. With the Guardian, BBC and others covering the story (and the cheque still to be found – bus to MK anyone?), the gallery has seen increased visitor numbers. The true trick will be to see if that interest carries longer term benefits and meets
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If your company exhibits, or is thinking of doing so, then visit us at stand L112 to see the latest trends in exhibition stand design and experience some fun and clever digital engagement techniques. Our experts are on hand to give you the best advice for your event. International Confex is the UK’s leading exhibition for the events industry and all events organisers, planners and marketers should visit. Discover fresh ideas for your exhibitions and conferences, keep up to date with the latest trends and be inspired by expert keynote speakers. Register free online now at International confex

This month at Nimlok we have been planning the detail of our up and coming exhibitions and thought it would be useful to outline the steps that we are taking to achieve our final stand designs. Exhibiting Objectives As with any project, the first things we discuss when planning our exhibition attendance are our overall objectives for the year. Each individual company’s objectives will be different, but may include; generating sales, collecting data, building brand awareness, booking appointments or cementing existing relationships. Once clear objectives have been decided upon, it is important to set targets to ensure you can measure the success of the show, post event.  This
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We have extended the entry deadline date to our Talent of the Future competition to 28/02/13. See the full brief and terms and conditions here 

Our inaugural Talent of the Future competition that recognises the very best creative students and graduates is well under way, and this week we have had some great news with the addition of an industry expert who will lead our panel of judges plus support from a local MP. Olivier Vallee, vice president commercial director at leading event and experience marketing agency George P Johnson, who boasts a client list including IBM, Honda and Cisco will be leading the panel of judges for the competition.  Olivier believes that young fresh-thinking minds are essential to evolving the sector. We are really pleased to welcome Olivier to the panel of
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Thank you to everyone that entered our Festive Hide the Hamper competition and congratulations to Sam Diller at Axell Wireless the winner of this lovely prize.

Please note, our offices will be closed from 3.00pm on Friday, 21 December 2012 and will re-open at 8.30am on Wednesday, 2 January 2013. Our last shipping date is Friday, 21 December. Wishing you a Merry Christmas and a Happy New Year from everyone at Nimlok

  It is nearly Christmas, the time of year to eat drink and be merry. To get everyone into the Christmas spirit, we have hidden a Hotel Chocolat Hamper within our website. In order to be in for a chance of winning the hamper, all you have to do is find the image of the hamper hidden within the website. Once you have found the hamper click on the image and enter your details. You will then be entered into a prize draw, where one lucky winner will receive the hamper. Entries must be received by 5pm, 17th December 2012. Terms and Conditions apply*. Good luck! *Terms and
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