Exhibiting is a Game of Thrones

Posted on: April 11th, 2014 No Comments

With the premiere of the long awaited season of a Game of Thrones and inspired by our friends at Nimlok across the pond, we know that exhibiting is like a Game of Thrones. Wars are raged between the aisles to rule and you may not realise it but you can see may characters from a Game of Thrones exhibiting if you look carefully enough… Here are a few characters you may come across and what you can learn from them to benefit your own exhibiting strategy. King Joffrey Joffrey will bark orders at you, but won’t care what you have to say and won’t take no for an
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The big six: Key drivers for exhibiting infographic

Posted on: April 10th, 2014 1 Comment

We asked visitors and exhibitors at International Confex 2014 what’s important to them when they exhibit. We found that the most common drivers were the same for both visitors and exhibitors alike, although almost twice as many exhibitors deemed sales as the key driver. Here’s an overview of our main findings and our infographic in full: 1. Sales The key driver for both exhibitors and visitors is sales and lead generation. Visitors to Confex said that 25% of their exhibiting strategy aimed to generate leads and sales. This was more prominent for exhibitors at Confex with nearly half of their strategy focused on sales. ROI from exhibiting is
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Nimlok Supports Starting Off

Posted on: April 4th, 2014 No Comments

We have been working with local training provider, Starting Off, on their Apprenticeship programmes for the past several years. Recently at Nimlok’s prestigious showroom based on Park Farm, Wellingborough we were delighted to host one of the Starting Off Award Ceremonies. The guest speaker was Anna Turney, a British Paralympian who had just returned from competing at the Sochi Winter Paralympics and who took 4th place in the downhill sit skiing event.  Anna told the remarkable story of how she went from being in the British snowboarding team, to being on a hospital bed in Japan having broken her back and becoming paralysed….to gaining a place in the
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Angling for something a bit different? Why sharp shapes are replacing cool curves as the ‘must-have’ trend

Posted on: April 3rd, 2014 No Comments

In 2007, the organisers of the 2012 Olympic Games in London caused quite a bit of controversy when they juxtaposed the traditional Olympic rings with a strikingly angular 2012 logo. Some people liked it. Some people really didn’t – and their criticisms were enough to make even the most self-assured designers weep.  Fast-forward to the event itself, five years later, and perceptions had shifted. Yes, we had had time to get used to it but also – as with everything – the fashions had changed: angles were officially ‘in’. In 2014, the trend towards angles over curves is continuing. A recent Trendhunter website article shows examples of how
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Who cut through the exhibiting noise at Confex?

Posted on: March 28th, 2014 1 Comment

Thanks to everyone who visited us at Confex and saw our new angled hire architecture that illustrates how hiring an exhibition stand from Nimlok delivers unique, bespoke design. At the show we demonstrated our latest digital engagement tool ‘What’s your exhibiting angle?’. A combined survey and game, we asked visitors to rate the importance of six key exhibiting drivers and then capture their representative icons in a fast paced game against the clock. Look out for our survey results next week. Congratulations to our prize draw winners: Jamie Tolentino at Investec Sam Proud at British Engines Nadia Kian at NIG Each showed they could quickly ‘cut through the
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Make sure your brand tells a story

Posted on: March 19th, 2014 No Comments

In honour of the recent World Book Day we thought we’d gather together some inspirational examples of brand story telling. The brands are very different, but each campaign tries to tell the story in such a way that it will spark an immediate human response, and drive emotion. At Nimlok we’re in the business of bringing our clients’ brands to life and telling a great story in 3D, so if you’re sitting comfortably? Then we’ll begin: The beginning: Share the love This campaign by Wilkinson Sword for Valentine’s Day makes the most of a seasonal event opportunity to capture attention and continue the company’s message linking a closer
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Cut through the exhibiting noise and tell us your angle!

Posted on: March 6th, 2014 No Comments

We’re really excited to be showcasing our latest digital engagement game called ‘What’s your angle’ at International Confex from 12-13 March 2014 at London Olympia. See us at stand D48. We’ll be asking on-stand visitors for their opinion on what’s important when they exhibit. From PR, lead generation and brand awareness, we know that there are many reasons why businesses exhibit. But we want to know your angle! After completing the short survey, visitors will then play our fun game that tests how well people perform against their own pre-set exhibiting goals. Why not join in the fun? Prize Draw   When visitors play our on-stand game, they
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OutSTANDing student marketing competition

Posted on: March 6th, 2014 No Comments

Do you think you’re Britain’s Next Top Marketer? If you’re in higher education in the UK and are studying a marketing related topic, then you could be eligible to take part in our new competition! The deadline for entries is 31st May 2014, and the winner will be announced in mid-June. The prize The winning prize is £300. The winner will also have this impressive achievement to add to their CV. The competition We’re asking students to devise an event marketing campaign, following one of three briefs. Download our Competition Brief now and get writing. Competition terms and conditions and instructions on entry are also included in this
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What’s your angle? Introducing our cutting-edge angle at International Confex 2014

Posted on: March 4th, 2014 No Comments

International Confex is now just around the corner on 12-13 March at London Olympia so we’re excited to tell you more about plans for our stand, D48. We’ll be demonstrating how a combination of creative stand design and interactive visitor engagement tools can deliver improved exhibitor ROI. We’ve also got some great prizes to be won so register for free now! Introducing our latest angle of hire architecture We’ll be introducing our latest cutting-edge architecture angle at Confex. It’s sharp and to the point, and could be just what you’re looking to incorporate into your next exhibition. Our range of hired architecture includes many angles including cool curves
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What’s your exhibiting angle? – see us at International Confex 2014

Posted on: February 20th, 2014 No Comments

This year, we’re showing you the multi-dimensional side to Nimlok in the shape of our extensive and evolving hire architecture. We’re not one dimensional and we don’t believe in creating one dimensional exhibition stands for our clients. Instead we create stunning 3D reflections of your brand.     We’ve got all the angles covered. Not only do we bring you the most creative stand architecture but we couple this with integrated digital engagement tools. This winning combination has been proven to increase your ROI from exhibiting. Our design and build skills led us to win the AEO Stand Design & Build Supplier of the Year for 2013 and
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