Create positive, memorable experiences when you exhibit

Posted on: June 18th, 2014 No Comments

For me, a great B2B exhibition is one that I walk away from feeling inspired, informed and engaged with. After being showered with a plethora of activity throughout an exhibition, it’s often hard to recall every moment, but there are always a few that stand out in my mind. Whether you’re imparting emotional or knowledge based moments of value, this is the key to creating positive, memorable experiences that can help increase brand awareness. Here are my 3 top tips for exhibitors to create memorable moments with real examples of how we’ll be doing this for Marketing Week Live.  1.       Creating a positive experience As an exhibitor, it
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Romeo, Romeo, wherefore art thou Romeo the Fox?

Posted on: June 10th, 2014 No Comments

Fancy a cuddly Romeo? One of 20 could be yours! We’re bringing angled architecture to Marketing Week Live this year. It’s sharp, it’s ultra-modern and we love the different dimension that it gives to really cut through the noise at exhibitions and give brands a fresh perspective. This sharp-angled look is largely inspired by modern architecture such as the Shard and to celebrate this, we’ve hidden the Shard’s first occupant, Romeo the fox, on our website Romeo originally hit the headlines in 2011 after being found 72 storeys off the ground in the Shard. His story had a happy ending as he was released after a quick check up.
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Building a brand

Posted on: June 4th, 2014 No Comments

Whenever we work with a client, one thing we never lose sight of is the trust they put in us when handing over something of value – their brand. After all, this recent survey – BrandZ survey shows just how valuable a brand can be, with Vodafone topping the UK chart at $36,277 and international leading brand Google reaching $158.8bn. Often our role with brands is to ensure we comply with well-honed guidelines and create a 3D representation of what is often a 2D vision. But we also know more than a little about what makes a good brand. So with that in mind, and our thoughts turning to
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Marketing Week Live 2014: What’s your angle? Visit…Then Exhibit

Posted on: May 28th, 2014 1 Comment

It’s hard to believe we’re now less than a month away from Marketing Week Live 2014. My heart races with a mixture of anticipation and excitement…and for good reason. It’s our flagship event and as we ‘exhibit exhibiting’ we need to shine. It’s also a fantastic opportunity for all exhibitors to flex their exhibiting skills and to share their knowledge. At Marketing Week Live this year, we’ll be asking visitors why they go to exhibitions so they can understand key drivers of visiting and then use this to their advantage when they exhibit next. Thinking cohesively about the visitor experience is key and really does play a big
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What the event sector can learn from the retail space

Posted on: May 22nd, 2014 No Comments

If we are a nation of shopkeepers, then there’s an army of shoppers out there, and – given recent economic predictions – they aren’t afraid to spend. In a crowded marketplace, the challenge for the retail sector storeowner is to ensure it’s their store that encourages the consumer to spend more. This insight from Marketing Week shows some of the reasons people part with their cash. So what can we learn from this 1,000 person survey* in terms of what we do on an exhibition stand? 1. Atmosphere counts Ambience was selected by 41 per cent of respondents as being of paramount importance. Creating a good ambience on
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Increased budgets signal a rise in face to face marketing

Posted on: May 16th, 2014 No Comments

We have been digesting the news that UK marketers are feeling more confident and are enjoying the largest single upward increase in their budgets since the respected Bellwether survey began 14 years ago. Excellent news for the events sector includes the revelation that marketing budgets for exhibitions, conferences, event sponsorship and experiential were revised higher for a second successive quarter in Q1 2014. And that the net balance for this category rose to its highest level in six quarters of data collection. The increased budget allocation follows reports of sustained sales growth and confidence in the UK economy. One emerging trend we’ll be keeping an eye on is
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Saints prints for Charity Chicken Event raised over £850

Posted on: May 14th, 2014 No Comments

Nando’s in Northampton was packed to the brim recently when they handed over control of the restaurant to Northampton Saints rugby players all in aid of the Nando’s Charity Chicken event, raising funds for local Northamptonshire charity, Cynthia Spencer Hospice, who support people with life limiting illness. The squad, many of whom are rugby international players, took on various duties taking orders, cooking food and waiting on the tables and this immensely popular annual event raises thousands of pounds for charity each year. Nimlok was delighted to donate some fantastic acrylic prints which were autographed by the players and sold off in a silent auction. A grand total
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Are you an outSTANDing student marketer? Enter our competition and be just that!

Posted on: May 7th, 2014 No Comments

Time is running out to enter our student marketing competition which closes on 31 May 2014. Our OutSTANDing! student of the year competition is open to all UK marketing students in higher education aged 18 and over. Entrants are asked to devise an event related marketing campaign according to one of three given briefs. The winner will receive £300. In addition, the winning student will be offered the opportunity to intern at Nimlok for three weeks and at our sister creative agency, Creative Bridge, for one week. They will also be invited to join us at our flagship exhibition Marketing Week live at Olympia in June to see
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Nimlok to exhibit at the Events Event

Posted on: April 16th, 2014 No Comments

The Events Event is an exhibition so good they named it twice. This Scottish exhibition will be held in Aberdeen on 8 May and is for event and conference organisers. Opening the show will be world class chef Jean-Christophe Novelli who will be cooking up a storm on stage. We’ll be showcasing our latest recipe for success, our angled stand design, at the Events Event which is a great example of unique bespoke design from our ever-growing hire inventory. Visitors to our stand will have a chance to win a pair of Diesel VECKTR headphones worth over £250. Tell us what’s important to you when you exhibit by
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