A key part of our emerging offering for clients is evidence of return on investment. So for example, for City and Guilds we were able to show that close to 3,000 people directly engaged with their stand and 379,000 people were reached by Facebook. The importance therefore of exhibitions and experiential marketing at such events is something we know works as part of a complete marketing campaign. But the new statistics released from the European Major Exhibition Centres Association (EMECA) add further weight to that view. According to its recent study with KPMG reported in Exhibition World, the economic effects initiated by exhibitions at EMECA venues amounts to
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If you have ever exhibited at an event then you will know the value of face-to-face marketing. You have the opportunity to engage with an active audience that is looking for new services or products in your sector. Live events promotional agency Facetime recently commissioned COG research to understand senior marketers opinions’ of face-to-face marketing and its ability to generate leads and sales compared to other marketing channels. Highlights • 80% of respondents believe face-to-face delivers better ROI than any other marketing channel • 89% agreed face-to-face delivers real audiences with actual money to spend • 93% of respondents feel that face-to face marketing is the most effective
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The value of events, conferences and exhibitions was up for discussion at the Guardian Media this week. Our marketing manager Samantha Thomsett was invited onto the panel to comment along with publishers and other event experts to consider whether business to business media should be venturing further into the event arena and if they do so, how can they get people to pay to attend, and business to pay to exhibit. The consensus of the discussion was that there’s scope for more events by publishers as F2F engagement with a brand is key. One of Sam’s main points was that visitors attend a conference or exhibition for a
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Two insights from America this week. The first comes via our sister company Nimlok USA where they are trialling newly-launched technology to enable its designers to sketch stand designs straight into Photoshop. Drawing freestyle straight onto any mobile device enables them to capture client ideas, and not lose the flexibility that comes with sketching v rigid design packages.  If it works on that side of the pond, we too hope to stick our toe in the water. So watch this space, or, well, the space on our designers’ tablets! The second lesson is that of the power of social media. With the American election looming, researchers have unveiled
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Did you know that up to 80% of an exhibition stand can be hired for your event or exhibition? Take a closer a look at our infographic for some compelling reasons why you should seriously consider hire as an option for your next event. Everyone knows you can hire a car. Most people know you can hire furniture or hardware for an event. Some people know you can even rent a handbag! However not many people know you can hire an exhibition stand. If you’re planning an exhibition at some point in the future, it’s definitely worth exploring the options of hiring new stand architecture or, if you
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Nimlok is delighted to launch a new student competition which recognises the very best creative talents of the future. Our competition sets out to find a winning exhibition stand design that provides an innovative solution according to the client brief. The winner will be rewarded with a cash prize and the opportunity to partake in optional work experience within Nimlok’s award winning design department. Entries will be judged on originality, creativity and relevancy and will be shortlisted by a panel of industry experts. The finalists will be posted on the Nimlok website where they will receive public votes and the entry with the most votes will win the competition.
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The Events industry is growing and expected to be worth more than £48 billion by 2020. Check out the  recently published Business Events guide circulated in the Times. Highlights include: The importance of the events sector on the UK economy beyond the Olympics The best places to exhibit – UK or abroad Business Events and new technology Adding value with event sponsorship Download the full report here. We’d be really interested to know how any of the topics will impact on your business.

The demand for exhibition stand hire is increasing and there are a number of reasons why hire is a perfect solution for exhibitors: Reason to Hire #1 Cost advantage – hiring a stand is a cost effective way of achieving maximum impact without the investment of purchasing a stand, which also eliminates the need for stand storage and potentially reduces costs when exhibiting internationally. Reason to Hire #2 Low risk – if your company is new to exhibiting, exhibit infrequently or want to trial a new exhibition, then hiring an exhibition stand is a great solution that allows you to test the water without a long term financial commitment. Reason to Hire #3 Flexibility –
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A marketers world never stands still and it’s important that new trends and practices are continually highlighted to get the best out of your marketing strategy.  Nimlok is delighted to support an event that allows you to revolutionise the way you think.  Another Marketing Conference is a one day conference aimed at senior and aspiring marketers who want to be challenged and inspired by the latest trends and ideas. Engage and share ideas with a mix of high calibre organisations including senior speakers from Google, Aurasma, The Guardian, Decoded and E-on.  Hear about the major topics and trends affecting marketers, which will help shape your plans for the
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We recently attended Marketing Week Live and achieved our highest ever number of leads and appointments. The secret to our success was combining striking stand design and cutting-edge digital to create impact and engage our visitors. We also carried out a survey of exhibition stands. This revealed some fascinating statistics and opportunities for anyone planning an exhibition in the future. See the full survey results in our new infographic. If you want to know more about how to make more of your next show and your exhibition stand design solution, just get in touch.