IDEXX Laboratories wins Best Large Stand at London Vet Show 2013

Posted on: December 6th, 2013 by 1 Comment

Nimlok client IDEXX Laboratories has been awarded with Best Large Stand 2013 award at the London Vet Show 2013 at Olympia. Nimlok’s success lies in designing and creating impressive exhibition stands by listening to the client and understanding (and sometimes challenging!) the brief with the objective to deliver improved ROI for the client. Its success also lies in its extensive hire inventory. Hiring a stand means clients receive a customised stand to fit their brand but without a longer term cost or commitment. IDEXX is a great example of a hire stand. Find out more about hiring an exhibition stand. IDEXX Laboratories exhibition stand design IDEXX Laboratories had
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Are you a Santa Claus, Elf or Rudolph when it comes to exhibiting?

Posted on: December 5th, 2013 by No Comments

In addition to supplying great looking exhibition stands for major brands, at Nimlok we also care about making sure our clients put on a great show. This is often in the execution of the exhibiting and marketing campaign to ensure clients drive traffic to the stand pre-event with the promise of a great on-stand experience during the event. We have used some great gamification techniques at our own exhibitions this year. Find out what we did at Confex and Marketing Week Live. A good way to offer this ‘great experience’ is through gamification. In other words, creating a quiz, game, survey, Augmented Reality, or any type of digital engagement
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An engaging idea not to be sniffed at

Posted on: November 28th, 2013 by No Comments

Creative inspiration comes from all kinds of places at Nimlok, and sometimes a good idea is right under your nose! The sales results aren’t in yet to judge, but this campaign from Kleenex shows how a good idea mixed with data is a strong way to encourage brand engagement. By taking what might be rather dry data (in this case, Centers for Disease Control), Kleenex has developed a forecasting model to predict where germs will strike. Customers can enter their Zip Code and share the forecast with friends and family to help them not spread the germs, but in doing so instead spread the brand’s message. The technology
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Learn from Doctor Who to increase engagement at exhibitions

Posted on: November 15th, 2013 by No Comments

We love the BBC’s latest campaign to increase engagement and suspense for the latest 50th anniversary Doctor Who special. Their Facebook application provides a great example of how to engage an audience, increase awareness using personalised gamification and how to integrate pre-show activity with your whole campaign. This is certainly something that resonates with us at Nimlok as we continually help our clients raise awareness of their brands at exhibitions, with the aim of increasing their visitor numbers and conversions. Of course, a good marketing campaign should be implemented pre-show to maximise exposure during an exhibition. So what can we learn from Dr Who? The Doctor Who Facebook
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Measuring success at exhibitions

Posted on: November 1st, 2013 by No Comments

Success can mean many things to exhibitors, from generating leads, sales as well as other factors such as brand awareness – but how can you bottle success to measure it effectively? With key-buyers viewing exhibitions as the top influential information type in their arson to make their purchasing decision, exhibiting can be very profitable. Measuring success and using this information to continually improve can help your business to grow profits from exhibiting. Here are five simple tools that you can use to measure success and to increase profits. Setting specific goals Setting and measuring objectives for exhibitions can help to improve motivation. Measuring the number of leads, appointments,
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Elevate your brand with our new hire inventory

Posted on: October 17th, 2013 by No Comments

Our new hire inventory makes it even easier to maximise your brand awareness when you exhibit.   Available in round, square and even angled shaped, our hanging structures can elevate your brand in the hall and fit seamlessly with your brand projection. Complete your stand with our new range of arches, pelmets, counters and benches which are now also available in a variety of shapes to fit with the look and feel of your stand! View our latest email campaign to see real examples of our hanging structures and other hire inventory and to discuss elevating your brand further with Nimlok.

B2B buyers rate exhibitions as key purchasing trigger

Posted on: October 10th, 2013 by 2 Comments

Recent research has revealed that 1 in 3 B2B buyers attend live exhibitions – which they rated as the single most influential information source to make their purchase decision. This important finding illustrates the high value that potential B2B buyers place on interacting face to face with exhibitors when making a buying decision. The Buyersphere Report 2013 surveyed over 500 buyers from the UK, France and Germany who had made a single business purchase of over £20k in the past year. Providing valuable interactions Not only do these findings confirm the importance of exhibiting, but also the significance of making an interaction engaging and memorable. In the Buyersphere
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