Cut through the exhibiting noise and tell us your angle!

Posted on: March 6th, 2014 No Comments

We’re really excited to be showcasing our latest digital engagement game called ‘What’s your angle’ at International Confex from 12-13 March 2014 at London Olympia. See us at stand D48. We’ll be asking on-stand visitors for their opinion on what’s important when they exhibit. From PR, lead generation and brand awareness, we know that there are many reasons why businesses exhibit. But we want to know your angle! After completing the short survey, visitors will then play our fun game that tests how well people perform against their own pre-set exhibiting goals. Why not join in the fun? Prize Draw   When visitors play our on-stand game, they
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OutSTANDing student marketing competition

Posted on: March 6th, 2014 No Comments

Do you think you’re Britain’s Next Top Marketer? If you’re in higher education in the UK and are studying a marketing related topic, then you could be eligible to take part in our new competition! The deadline for entries is 31st May 2014, and the winner will be announced in mid-June. The prize The winning prize is £300. The winner will also have this impressive achievement to add to their CV. The competition We’re asking students to devise an event marketing campaign, following one of three briefs. Download our Competition Brief now and get writing. Competition terms and conditions and instructions on entry are also included in this
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What’s your angle? Introducing our cutting-edge angle at International Confex 2014

Posted on: March 4th, 2014 No Comments

International Confex is now just around the corner on 12-13 March at London Olympia so we’re excited to tell you more about plans for our stand, D48. We’ll be demonstrating how a combination of creative stand design and interactive visitor engagement tools can deliver improved exhibitor ROI. We’ve also got some great prizes to be won so register for free now! Introducing our latest angle of hire architecture We’ll be introducing our latest cutting-edge architecture angle at Confex. It’s sharp and to the point, and could be just what you’re looking to incorporate into your next exhibition. Our range of hired architecture includes many angles including cool curves
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What’s your exhibiting angle? – see us at International Confex 2014

Posted on: February 20th, 2014 No Comments

This year, we’re showing you the multi-dimensional side to Nimlok in the shape of our extensive and evolving hire architecture. We’re not one dimensional and we don’t believe in creating one dimensional exhibition stands for our clients. Instead we create stunning 3D reflections of your brand.     We’ve got all the angles covered. Not only do we bring you the most creative stand architecture but we couple this with integrated digital engagement tools. This winning combination has been proven to increase your ROI from exhibiting. Our design and build skills led us to win the AEO Stand Design & Build Supplier of the Year for 2013 and
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Customers at the B2B coal face

Posted on: February 14th, 2014 No Comments

“I had six honest serving men. They taught me all I knew. Their names were: What, Why, When, How, Where and Who.” Kipling’s quote is a good reminder of the principles of exhibiting strategy basics which are aimed at nailing: What do you want to achieve? Why do you need to be at the show? When should your exhibiting campaign begin and end? How you are going to get your message across? Where should I be positioned in the hall? Who are you targeting? When it comes to exhibiting, it might be a jungle out there, but Facetime has conducted a strong piece of research to help event
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What to watch 2014

Posted on: February 4th, 2014 No Comments

Now we’ve waved farewell to 2013, all eyes are on future trends in the exhibition and events world. From augmented reality, gamification with gumption and stand design which reflect the current zeitgeist for angular v rounded lines, at Nimlok we’re already well ahead of the curve! Here’s a round-up of how 2014 is shaping up and the best trend predictions we’ve spotted on our creative travels: 1.    Telling it straight Since the 2012 Olympic logo, car design, architecture, and consumer projects like Diesel headphones, Starbucks Thermo cup and Delongi’s new kettles are leading the charge with the fashion for exciting new angles.  Everything is sharpening up as designers
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A creative space

Posted on: January 29th, 2014 No Comments

Making the usual, unusual and creating impact are two things close to Nimlok’s heart. When taking a client’s brief, whether it’s for a large scale global schedule, custom hired architecture  or an engaging on-stand campaign, we look to find out what makes our client different and how we can use our skills to showcase that uniqueness in what can often be a busy events space. Which is why we loved this creative idea so much.  An empty shop (cleverly designed in Perspex to be constructed quickly and ensure wide visibility) springs up at mid New Year sales time in a busy city centre. Rather than shop, people are
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Nimlok Ltd comments on Facetime’s Profiler: The B2B Exhibition Visitor Report

Posted on: January 22nd, 2014 No Comments

FaceTime have released exclusive research on the profile of the average visitor to UK B2B exhibitions. James Rook, MD of Nimlok Ltd commented: “Useful insights here and reassuring figures around the quality of typical visitors [to exhibitions]. “The low hanging fruit for both organizers and exhibitors would seem to be the 40% of pre-registered visitors that don’t show up. Both parties can create more compelling pre-show communications to make the events less likely to be “the thing in the diary that get’s moved aside”. “I think it also highlights that exhibitors must look at post show communications to this 40% along the lines of “look what you missed
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When to buy, when to hire an exhibition stand

Posted on: January 21st, 2014 No Comments

Hiring an exhibition stand is becoming increasingly popular but what are the differences between buying and hiring and which should you choose for your business to increase ROI from events? When to Hire an Exhibition Stand Hiring an exhibition stand is an option often chosen by businesses that don’t exhibit often enough to own an expensive asset, or that don’t want to commit to a big upfront investment. It offers a more cost-effective solution for those with less frequent or inconsistent activity. Delivering the same creativity and flexibility of buying a Custom Modular stand, it’s understandable why this option is becoming increasingly popular. Our winning combination of hired
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Nimlok supports Let Britain Fly

Posted on: January 7th, 2014 No Comments

Nimlok has lent its full support to the Let Britain Fly campaign which aims to gain cross-party political support to build new runways in London and the South East. Nimlok’s Managing Director, James Rook added his name to the campaign considering it vital for the UK exhibition and events industry to remain a convenient and competitive place to host international business events. Speaking about the importance of the Let Britain Fly campaign, James said, “Nimlok’s customers need strong international attendance at events in the UK, and beyond domestic concerns, our business is also about helping UK businesses open overseas markets through their attendance at exhibitions around the world.
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