Lessons in exhibiting: part two

Posted on: September 11th, 2014

Following on from the news that 78 per cent of marketers believe that marketing will undergo a fundamental change in the next five years, with a focus on digital and mobile, this week we’re taking a look at how to maximise digital technologies within your overall strategy. Digital encompasses a whole array of mediums including website, blog and social media, all of which are necessary pre and post show. And don’t forget – during show, digital engagement tools really can make the difference between a good and bad visitor experience. Subject: Say it in English Whatever your campaign, make sure your target audience understands you and what you’re
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Ryan Clifford, Nimlok’s latest intern reflects on his introduction to the events sector…

Posted on: September 9th, 2014

Initially I had no idea that the Nimlok student marketing competition included a 4 week internship, so of course, when I found out I was overjoyed but didn’t know what to expect. By the time I had come to the end of the 4 weeks, I would of never have guessed the exposure I would get to so many areas both at Nimlok and my time at their sister agency, Creative Bridge. Working within the marketing department was enlightening. Being in the first year of my IT Management for Business (ITMB) degree I haven’t had much exposure to marketing so far and I really didn’t know what to
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Lessons in exhibiting

Posted on: September 3rd, 2014 1 Comment

New notebooks, a fresh uniform and nervous parents waving off their offspring. Oh, and the back-to-normal morning traffic for the rest of us. Yes, it’s term time again. Our classroom days may be long behind us thank goodness, but you’re never too old to learn something new. So here are our top lessons for new exhibitors starting this term. We hope you are paying attention at the back there…this may appear in the exam. Well, that’s if there was a diploma in exhibiting! Lesson one:  Get the right equipment There’s a reason school kids trot off on their first day with a new bag, new pencil case and
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Exhibitors – we salute you

Posted on: August 27th, 2014

Across this green and pleasant land, upon ever England’s mountains green, there is an unsung hero. You. You who wields the exhibition guide and floor plan, you who battles through crowds to reach your target audience and you who awakens early to take your chariot to new exhibitions year after year. Feet sore from working the exhibition hall and tongue tired from face-to-face conversation, you set your stall out for the world and issue a brand battle cry. All in the name of events, exhibitions, meetings in this wonderful sector we share. And it’s all been worth it! Now’s your time to take a bow and say ‘cheers’
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Nimlok expands global delivery capability with new partnership in China

Posted on: August 20th, 2014

As our clients continue to look to new markets outside those served by Nimlok locations in Europe, US, Canada and Australia, we continue to expand our network of Rest of World delivery partners. In these locations where shipping a stand isn’t viable, Nimlok has established local fabrication and installation partnerships with vetted local contractors who can offer clients a quality Nimlok design and build experience but with the financial advantage of local supply. Nimlok Ltd’s Managing Director,  James Rook, fresh off the plane from Shanghai commented: “In response to increasing customer demand and building on the success and expertise we’ve gained with our partnerships in Dubai, South Africa,
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The power of face to face

Posted on: August 6th, 2014

If you know me, you’ll know I’m a big believer in the power of face-to-face marketing. Despite the myriad of other mediums available to us marketing pros (and of course, I employ a mixture of all of them in my own work), I remain convinced you have no better opportunity to increase awareness of your brand than physically being in the same room as the people you’re trying to target.   With this in mind I was heartened to read the latest set of statistics from the Bellwether survey, which show that – once again – event budgets are on the rise. The research, taken from a study
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Infographic: Why people visit exhibitions and what exhibitors can learn from it

Posted on: July 31st, 2014 1 Comment

At Marketing Week Live 2014, we asked visitors to tell us their reasons for visiting and then consider these reasons when they next exhibit. Visitors were asked to rank out of 100% why they were visiting from a list of: Learn, Ideas, Network Interact and Source. Our findings suggest that the visitors perceive exhibitions primarily as a platform for both understanding and discovering. Understanding the reasons why people visit exhibitions is vital for would-be exhibitors to create positive, memorable experiences – all of which helps to convert visitors to leads and generate sales. Understanding and discovering valued equally as top reasons to visit exhibitions It’s rare, of course,
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The similarities of exhibiting success and sporting success

Posted on: July 24th, 2014 1 Comment

With the summer of sport set to continue with the Commonwealth Games this week, my thoughts have turned to running. Not the pounding the streets, sweaty kind, but more the running of a good exhibiting strategy. Just as energetic and muscle testing from experience, but with a lot less Lycra! So just how does exhibiting compare to sporting success? Preparation and ambition is key Ok, so planning 10 years ahead for an exhibition stand may be a little OTT, but Rory McIlroy’s dad’s decision to place a bet on his son winning an Open back in 2004 has made him £50,000 richer. So the lesson to be learnt
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Case study: Communicator Corp

Posted on: July 9th, 2014

At Marketing Week Live, we popped by Communicator Corp’s exhibition stand to ask them about why they exhibited at the event, and why they chose Nimlok as their supplier. Watch their video testimonial, where you can see Communicator’s stand in action with Michael Barber, head of marketing at Communicator explaining their objectives, engagement techniques and reasons behind choosing Nimlok. Exhibiting objectives Michael Barber, head of marketing at Communicator explains: “We’re here attending Marketing Week Live mainly to raise awareness of our brand. We’re in a fairly competitive marketplace and we’re also here to generate new business leads and opportunities and to engage our existing customers and partners. “We
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