Quick Tips

Prepare the show staff – Part I

Pre-show briefing
Preparing the staff before the show is essential. Working an exhibition stand is demanding and tiring and requires staff to be fresh, motivated and professional at all times.

Hold a pre-show briefing meeting to include the following:
• Reasons for exhibiting
• Target audience
• Personal responsibilities and targets
• Review the products/services to be exhibited
• Run through demonstrations and presentations to be given
• Explain the design of the stand including the graphics
• Enquiry handling procedures
• Sales literature
• Competitions/giveaways/incentives
• Dress code
• List of all stand staff
• Staff rota including scheduled breaks
• Show hours
• Catering arrangements
• Accommodation and transport arrangements
• Details of off-stand activities

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