Quick Tips
Don’t forget, post-show promotions!
Your promotional programme must not finish when you’ve packed up your exhibition and come home. There is still very valuable activity to pursue.
Consider the following:
• With the best will in the world not all the visitors will get to your stand – send them a post-show mailer or letter with a simple ‘sorry we missed you…’ message.
• Follow-up on all the pre-show press releases – you might just find yourself in the show review.
• Send out post-show press releases reporting trends, statistics or information on orders received as a result of the show.
• Include valuable show information in your customer newsletter and on your website.
