Quick Tips

Develop your message or theme – Part I

All too often exhibitors neglect the power of pre- and post-exhibition promotional activity. When developing your promotional plan, advertising, media relations, sponsorship and special activities, keep a consistent theme throughout. This will help reinforce your message to prospects and help better recall of who you are.

What can you do to increase visitors to your stand?
83% of the most successful companies at a range of exhibitions were the ones that mailed their prospects and customers before the show.
[Source: CEIR]

The objectives and target audience established in the planning stage form the basis of your promotional activity. The main promotional activities to attract stand traffic are:
• Personal invitations
• Telemarketing
• Direct Mail
• Advertising
• Public Relations
• Internet activity
• Sponsorship

Tell the world you are exhibiting. Tell your audience what you’ll be doing at the show and why they should attend. Include the benefits and offer some intrigue or at-show offer.

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