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The show organiser is responsible for promoting the show to the right target audience and is accountable to exhibitors for delivering quality visitors.
Where the visitors go once they get to the show is the responsibility of you, the exhibitor. You are responsible for informing your target audience about what you’re exhibiting, where you are located in the hall and why they should visit you.
Exhibition research shows that 76% of visitors arrive at an exhibition with a fixed agenda. If they don’t know you are exhibiting, the chances are they won’t find you – particularly in a large show.
The answer? Effective promotion.
Print this pageOur Exhibition knowledge section contains all you need to know about your exhibition or trade show. Where you see this symbol you will be able to print the page out, in a print friendly page.Simply click on the Print icon and a print friendly page will be displayed, from here you will be able to print to your local printer in the normal way.

By attending one of Nimlok's Exhibition Stand training workshops we guarantee to improve your return of investment (ROI). Nimlok provides a unique exhibiting workshop environment, located in our exhibition stand showroom in Wellingborough our exhibition stand training has a proven framework for success. The Exhibition Stand Training Workshop is just £149+VAT per delegate.