event branding | corporate events | roadshows | conferences | exhibitions | portable solutions | field marketing

Your direct mail campaign forms an integral part of your pre-show and post-show promotional activity. Your campaign needs to have a specific purpose based on your show goals and objectives. Decide what action you want the recipient to take.
Do you want them to:
See a demonstration?
Receive a gift?
Participate in a competition?
And remember to measure the effectiveness of your campaign. The best method to do this is to have recipients return something in exchange, for example, a reply card or questionnaire. An effective campaign requires three separate mailings at planned intervals – 3 – 4 weeks prior to the show, 10 – 14 days prior and finally one week prior. You can keep your design quite simple but try to differentiate it from other mailing pieces that visitors may receive.
Print this pageOur Exhibition knowledge section contains all you need to know about your exhibition or trade show. Where you see this symbol you will be able to print the page out, in a print friendly page.Simply click on the Print icon and a print friendly page will be displayed, from here you will be able to print to your local printer in the normal way.

This seminar will offer FREE exhibitor training to help you and your organisation maximise your return on investment and multiply the value of every exhibition you participate in.
We will be releasing the next EIA Exhibiting Roadshow dates very soon, please check back to register your interest...