event branding | corporate events | roadshows | conferences | exhibitions | portable solutions | field marketing

Use a qualified mailing list – you can usually rent the organiser’s pre-registration list, choose a good quality third party list that meets your goals or use your own client database.
• Use first class postage.
• Make sure you address your mailing to an individual and not a job title.
• Use a Postage Paid Impression that includes your stand number and show name.
• Print up envelopes with a special message or theme.
• Keep your message short and sweet.
• Consider different mailing pieces for different target audiences.
• Use odd-sized promotional pieces.
• Use bold colours.
• Use a theme to create consistency and clarity.
Create a three-part mailing.
Print this pageOur Exhibition knowledge section contains all you need to know about your exhibition or trade show. Where you see this symbol you will be able to print the page out, in a print friendly page.Simply click on the Print icon and a print friendly page will be displayed, from here you will be able to print to your local printer in the normal way.

This seminar will offer FREE exhibitor training to help you and your organisation maximise your return on investment and multiply the value of every exhibition you participate in.
We will be releasing the next EIA Exhibiting Roadshow dates very soon, please check back to register your interest...