Quick Tips

Ideas to help differentiate your direct mail campaign

Use a qualified mailing list – you can usually rent the organiser’s pre-registration list, choose a good quality third party list that meets your goals or use your own client database.
• Use first class postage.
• Make sure you address your mailing to an individual and not a job title.
• Use a Postage Paid Impression that includes your stand number and show name.
• Print up envelopes with a special message or theme.
• Keep your message short and sweet.
• Consider different mailing pieces for different target audiences.
• Use odd-sized promotional pieces.
• Use bold colours.
• Use a theme to create consistency and clarity.
Create a three-part mailing.

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