Nimlok Exhibition Case Study - HotJobs.com 6m x 6m custom rental exhibition stand

Clients Comments

"As we went back and forth designing the booth our minds kept changing but no matter what we asked for, the answer was ‘no problem’…The exhibit had a very modern, clean, corporate look. No matter where you were on the show floor you couldn’t miss it. Interestingly, the number of leads we got almost tripled compared with last year."
Debbie Rotolo, Director of Corporate Event Management, HotJobs.com

Design Challenge

With short lead time and limited budget design two booths that are flexible and reasonably priced. Need to bring four different divisions of company together under Yahoo/HotJobs umbrella. The 20’x20’ booth needs to include four workstations with laptops and provide storage and display capability for brochures. Client also wants a separate booth across the aisle to serve as a “cyber café” where guests can check email and have coffee. Location on the show floor is not optimum - need to maximise visibility.

Design Solution

Create an open design with four 16’ high towers at each corner using rental stock to represent the four separate divisions. Cover the entire towers with large backlit detachable graphics. Use slotwall panels on the lower inside of each tower to display brochures and extend workstations with custom black laminate countertops from these panels. Connect the four towers with aluminium truss (also rented) and top the truss with a huge purchased rotating sign featuring the company logo. The 20’ high sign together with the backlit graphics make the booth highly visible on the show floor. The “cyber café” designed to mirror the larger booth serves as an excellent means to draw visitors in.

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