Nimlok Exhibition Case Study - Lonza Inc. 6m x 6m Custom Modular exhibition stand

Clients Comments

“It was a very positive experience--we had great visibility and our European colleagues were very impressed with the exhibit. Renting gave us so many options within our budget. With all the flexibility we’ll stay with rentals for next year.”
Dr. G. Miller, Dir. of Marketing, Lonza Inc.

Design Challenge

Create a large, modern-looking exhibit that reflects Lonza’s premier position in the pharmaceutical industry while staying within a set budget. Incorporate the innovative “European look” of Lonza’s Swiss exhibit to maintain continuity and brand awareness. Flexibility of design is essential-- Lonza needs to be able to reconfigure the stand from show to show.

Design Solution

Customise a 6m x 6m island rental stand using removable grey vinyl and prominent logos. Feature a dramatic central tower with a large 1200x600 graphic sign to create high visibility at the show. Incorporate the clean, modern lines of an open aluminium truss system to support two counters with backwalls forming two separate conference areas. Focus attention on these two meeting areas with attractive custom lighting. Define stand boundaries using 4 Roll-up Banner systems to convey detailed text. Later, these can be used for local promotions.

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