event branding | corporate events | roadshows | conferences | exhibitions | portable solutions | field marketing
"The objective with an exhibition stand is to attract every attendee to your space. Our Nimlok stand definitely does that. It is a show stopper."
Anna Coons, Race Marketing.
Maker of protective gear for pit crews and sponsor of NASCAR wants an eye-catching booth that reflects the exciting, fast-paced world of car racing. Client needs to display a wide array of products and wants to be able to change graphics easily to adapt to different shows.
Use 100mm extrusion with graphic infills to build a wall diagonally across the centre of the stand. Brightly-coloured graphics of pit crews, racers and cars in action arranged in a circular pattern on the large central wall recreate the feeling of excitement and speed at a racetrack. Slotwall laminate panels customised in the company's signature colours of black and yellow figure prominently on either side of the central opening and provide ample space for hanging product. Four showcase towers also in black and yellow laminate and acrylic offer more product display. Yellow powder-coated truss shaped in an oval to suggest a racetrack ties all elements of the display together. At a later show, client slipped new graphics into the infill panels and changed the focus of the stand easily and economically.