event branding | corporate events | roadshows | conferences | exhibitions | portable solutions | field marketing
High-tech start-up with limited budget and short lead time wants to make a big splash at a major trade show to introduce brand new light bulb technology. Company attends 8 shows annually-needs stand that reconfigures for different uses with easy-to-change graphics. Stand needs to showcase light bulbs in a variety of ways.
Use 1200mm extrusion with graphic infills of frosted acrylic and satin stainless vinyl to build a wall diagonally across the centre of the stand. Connect a smaller curved wall with aluminium truss to create a semi-private conference area. Two showcase towers on the opposite side of the wall allow visitors to view the extensive range of light bulbs up close. Coloured light bulbs displayed on the truss, stand walls and showcase towers play off the walls and white carpeting to create a stunning overall kaleidoscope effect throughout the entire stand. Company enjoys "playing" with the stand. From show to show OptiLED reconfigures dimensions of stand including switching design from diagonal to square positioning. They change graphics and lighting daily to keep stand fresh.