Nimlok Exhibition Case Study - Big Dutchman 2.6m x 15m to 18m x 12m Custom modular exhibition stand

Clients Comments

Our stand was the talk of the show. The design set us apart and expressed the innovative look of a company that is moving forward…We won Best Stand/Best of Show.
Kurt Hutt, Big Dutchman USA - Marketing

Design Challenge

Build a large, innovative exhibition stand that includes demo areas for 2 big product systems, a refreshment bar, meeting areas and storage. Stand theme centres on multi-media "Are You Ready for the Flood" integrated marketing campaign. Want easy set-up and ability to reconfigure for different show needs.

Design Solution

At opposite corners build rounded structures of aluminium truss extending from light wood laminate towers to create separate demo areas for the large caging and feeding systems. Tension fabric graphics form the walls with a large corporate ID on the outside and product specific signage on the inside. A large bar at the centre back showcases the company's colours with black laminate countertops and orange gel lighting below. The bar also provides ample storage. At the centre a large truss "spider" wired for surround-sound with strobe lights simulates a thunderstorm every half-hour to highlight the new product introduction. Use of truss throughout ties the large stand together and creates a rugged, industrial look softened by the warmth of wood laminate.

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