event branding | corporate events | roadshows | conferences | exhibitions | portable solutions | field marketing
Create a large, impressive custom rental stand for a company that previously only used graphic banners. Centrix wants to align its image with that of the sleek, fast-paced race car it sponsors and build strong brand ID. The stand needs to include a semi-private meeting room, a lounge area with workstations, a reception desk and a display area for the race car. Need to be able to reconfigure the stand space to fit different show requirements.
Use 1200mm extrusion with lightly frosted acrylic infill to serve as the core of the display. From this extend a very large 2100mm x 9100mm curved fabric sign. This brings the total height of the stand to 4.8m and establishes strong visual brand ID. Use standard Nimlink rental panels customised with silver vinyl to enclose a semi-private meeting room at one end and to serve as the backdrop for the display area at the other end. A central tower of customised curved rental panels divides the space between the lounge and display areas. Workstations and reception desk combine rental bases customised with blue vinyl, sleek welded legs and blue laminate countertops. The reception desk also includes a custom acrylic railing. All elements combine to create a sleek, high-impact stand. Two weeks later Centrix reconfigured the stand to 2.4m x 9m for use at another show.