Best practice - Nimlok

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Best practice

Event UK is now in its third year and Nimlok exhibited for the second time demonstrating how they work together with companies to provide exhibition and display stand solutions that help build a clients brand.

Event UK is the perfect exhibition to find destinations, venues and event service suppliers and all the extras that go with these for those involved in exhibitions, conferences, experiential marketing and every other type of event.

The show was a success and provided Nimlok with the opportunity to talk to a number of visitors looking for exhibition and display solutions for their own exhibitions and events.

Part of Nimlok’s success was down to the integrated marketing campaign around the exhibition insuring pre-show, at-show and post show messages drove traffic to their exhibition stand and created interest.

Pre-Show emails invited prospects to attend Event UK and visit the Nimlok stand, where upon visiting they could meet with exhibition experts to discuss their own requirements and hear about exhibition solutions from Nimlok.

The Nimlok team engaged with visitors using a Nimlok branded Rubik’s Cube and an interactive stand builder game, where visitors took part in piecing exhibition stand images together to complete a puzzle for their chance to win a Sony digital photo frame.

Post-show a follow up campaign ensure all leads and appointments made at the show were contacted and confirmed and post-show PR was circulated.

To find out more about how Nimlok can work together with you to develop and integrated campaign around your exhibition please contact us on 0808 252 7610 or email us info@nimlok.co.uk

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