Promote your exhibition stand
The show organiser is responsible for promoting the show to the right target audience and is accountable to exhibitors for delivering quality visitors.
Where the visitors go once they get to the show is the responsibility of you, the exhibitor. You are responsible for informing your target audience about what you’re exhibiting, where you are located in the hall and why they should visit you.
Exhibition research shows that 76% of visitors arrive at an exhibition with a fixed agenda. If they don’t know you are exhibiting, the chances are they won’t find you – particularly in a large show.
The answer? Effective promotion.