Why exhibit

Exhibition Facts & Stats...

• 80% of trade exhibition visitors are personally involved in buying the products or services on show.
  [Source: AEO Exhibition Effectiveness Research. Multi-Show Study 1999]
• 83% of the most successful companies at a range of exhibitions were the ones that mailed their prospects and customers before the show. [Source: CEIR]
• Less than 20% of exhibitors track return on investment for exhibitions.
• 80% of exhibition leads are never contacted!
• You can increase your show attendance by up to 40% by doing a pre-show mailer.
  [CEIR]
• 29% never see sales reps other than at exhibitions! [Source: AEO Exhibition Effectiveness Research. Multi-Show Study 1999]
• 87% of marketeers said 'face-to-face marketing is important to their company'.
  [Source: Benchmark Research 1999]
• 76% of visitors arrive at an exhibition with a fixed agenda
• Think carefully about the use of expensive literature - 66% of it is discarded. Offer to send the information, give literature to qualified visitors only or produce an inexpensive piece specifically for the exhibition. Remember, literature does not sell - people do.
• 91% of decision-makers find exhibitions an 'extremely useful source of purchasing information'.
  [Source: Simmons Market Research, provided by CEIR]
• You have 3 - 5 seconds to grab attention!
• Communication with and perception of your stand starts 20 feet away. Make sure you stand out for the right reasons.

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