Exhibitor Newsletter

The newsletter archive provides more in-depth articles in the exhibition and event industry. These articles will give you ideas on how to improve your performance at exhibitions and events.

• Seven deadly exhibiting sins and how to avoid them - Our list of the seven deadly exhibition and trade show sins that people make and how to avoid them.
  
• How to keep staff motivated throughout the show - motivation, inspiration and team spirit are all that you need.
• Benefiting from a regular exhibiting workout - How healthy are you when it comes to exhibiting? What fitness programme should you be on? Nimlok offer advice on all aspects of the workout!
• Trash or treasure - How giveaways should be used so that they turn your visitors into clients and are not just something people throw away at then end of the day.
• The magic of using booklets for tradeshow giveaways - To make a long lasting impression after the show, here is the Nimlok know how on what to include in your giveaway booklet so you are not forgotten.
• Ten secrets of super successful exhibition managers - and the most important one is to keep a sense of humour and smile!
• Getting a green light from upper management - Getting a green light from upper management - it's not as hard as you think. Get your plan, give them your objectives and get them involved.
• At your service - Why customer service should be as important on the show floor as any other sales environment. Keep control, listen, act and give more than expected.