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A creative space

January 29, 2014 |

Making the usual, unusual and creating impact are two things close to Nimlok’s heart.

When taking a client’s brief, whether it’s for a large scale global schedule, custom hired architecture or an engaging on-stand campaign, we look to find out what makes our client different and how we can use our skills to showcase that uniqueness in what can often be a busy events space.

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Which is why we loved this creative idea so much. An empty shop (cleverly designed in Perspex to be constructed quickly and ensure wide visibility) springs up at mid New Year sales time in a busy city centre. Rather than shop, people are invited to give their unwanted clothes, which are then displayed in the shop by professional assistants. Each day they will be donated to the city’s homeless and the shop is replenished with newly donated items, raising awareness of the importance of giving. In return, the shop becomes a real event by getting local fashion stylists to turn second hand clothes into key looks for the season, all of which will be on display.

The idea is engaging and simple, and shows that with good design, a strong message and good use of space, an exhibition area can be as creative as you want it to be.

There’s a blank canvas to every project we work on, and although clients don’t often ask us for an empty stand, they always ask us to create a space that is engaging, welcoming and increasingly enables them to present digital content in a modern and intelligent format. So, stands that inspire two-way conversations through digital engagement tools and ones that capture data, tweets, images and key messages, are proven to give the best visitor experience and best exhibitor ROI.

What the empty shop shows is that if we think differently about use of space, exciting things can happen.

In that vein, we’ve also been working on our own showroom space, which ensures we practise what we preach. It’s set to be unveiled in February, so if you’d like some ideas as to how we can support your exhibiting blank canvas, why not make space in the diary to pop by? You can meet the team, visit our showroom and ensure you don’t leave empty-handed on the ideas front.


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