November 28, 2013 |
Creative inspiration comes from all kinds of places at Nimlok, and sometimes a good idea is right under your nose!
The sales results aren’t in yet to judge, but this campaign from Kleenex shows how a good idea mixed with data is a strong way to encourage brand engagement.
By taking what might be rather dry data (in this case, Centers for Disease Control), Kleenex has developed a forecasting model to predict where germs will strike. Customers can enter their Zip Code and share the forecast with friends and family to help them not spread the germs, but in doing so instead spread the brand’s message.
The technology is being combined with the traditional, through a travelling promotion which will visit areas the forecasting is predicting will be hit the hardest and digital adverts will also be placed based on the forecasting tool.
One project we at Nimlok have delivered combining technology and traditional is a stand for Alstom at Major Renewables UK 2013, Manchester Central. The client wanted a contemporary stand design fully integrated with a digital solution. A branded kiosk allowed viewers to browse through relevant videos and brochures tailor-made specifically for the exhibition via a touch-screen hub.
Augmented reality triggers designed into the stand architecture itself played unique videos of the Alstom Power journey when scanned via the docked iPads, creating a truly interactive and immersive experience.
The client’s feedback was outstanding (the full case study can be found here). Brand awareness and telling your story are two traditional skills, the technology just is a new way of doing that.
Whether it’s stand design, stand architecture or the development of digital tools on stand, it’s a bank of ideas such as these that help give our team the creative edge. And puts our client’s competitors’ noses out of joint!