April 3, 2014 |
In 2007, the organisers of the 2012 Olympic Games in London caused quite a bit of controversy when they juxtaposed the traditional Olympic rings with a strikingly angular 2012 logo. Some people liked it. Some people really didn’t – and their criticisms were enough to make even the most self-assured designers weep.
Fast-forward to the event itself, five years later, and perceptions had shifted. Yes, we had had time to get used to it but also – as with everything – the fashions had changed: angles were officially ‘in’.
In 2014, the trend towards angles over curves is continuing. A recent Trendhunter website article shows examples of how sharply angled architecture is now increasingly en vogue in architectural design. From jagged geometric protrusions to angled walls and rooflines with razor-sharp edges, homes and office buildings that were once built with only functionality and practicality in mind are becoming real expressions of creativity. Architects are now, more than ever before, seeking to grab our attention in this busy world with striking designs that provide a contrast to the environment surrounding them.
At Nimlok, we wanted to reflect the increasing importance of striking, angular design in our newest exhibition stand ranges. Our new angled hire architecture, which you may have seen at the International Confex show in London last week, reflects the trend towards angles over curves with bold, sharp lines and 3D graphics.
Our cutting-edge exhibition stand hire range offers you the chance to customise your exhibition presence at a fraction of the cost. To find out more about the benefits of hiring an exhibition stand from Nimlok read our latest ‘Why Hire?’ guide or email us now.