February 13, 2013 | Gemma Russo
“I wanted to get people through the door and change the mood of the place, ” might well be something one of our exhibition organiser or event planner clients might just say. But in this case the quote comes from a local artist who has successfully drawn crowds and the media to Milton Keynes by hiding a L8,000 blank cheque somewhere in its art gallery.
With the Guardian, BBC and others covering the story (and the cheque still to be found – bus to MK anyone?), the gallery has seen increased visitor numbers. The true trick will be to see if that interest carries longer term benefits and meets the giver’s desire to help the town ‘establish itself as a cultural destination’.
But regardless, inspiration such as this is what helps us develop stand ideas. After all, in truth there’s not much new in combining a powerful innovative incentive with a strong message and objective. But it’s all in the execution and creating an experience if you want to stand out.
When we begin designing a stand from scratch, our Understand, Create, Deliver process aims to capture the sense of anticipation and intrigue behind ideas such as the L8,000 hide and seek – but without client’s needing to go to such lengths as giving away money!
Our aim is to ensure that a strong stand design and build combines with an understanding of a client’s messaging and innovative options such as augmented reality triggers, social media walls and data-capture games. And there’s an art to that process.
Check out our client portfolio for some examples of our work. And if you are already booking your bus ticket to Milton Keynes, happy hunting!