June 4, 2014 |
Whenever we work with a client, one thing we never lose sight of is the trust they put in us when handing over something of value – their brand. After all, this recent survey – BrandZ survey shows just how valuable a brand can be, with Vodafone topping the UK chart at $36,277 and international leading brand Google reaching $158.8bn.
Often our role with brands is to ensure we comply with well-honed guidelines and create a 3D representation of what is often a 2D vision. But we also know more than a little about what makes a good brand.
So with that in mind, and our thoughts turning to Marketing Week Live and all the brand discussion that entails, we enjoyed this timely reminder of those brand building elements from USA-based PR director Allie Gray Freeland.
The challenge we enjoy is taking that ‘blending of art and science’ and making it all come alive in 3D stand format. So here’s three new takes on some of those top tips.