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Case study: Communicator Corp

July 9, 2014 |

At Marketing Week Live, we popped by Communicator Corp’s exhibition stand to ask them about why they exhibited at the event, and why they chose Nimlok as their supplier.

Watch their video testimonial, where you can see Communicator’s stand in action with Michael Barber, head of marketing at Communicator explaining their objectives, engagement techniques and reasons behind choosing Nimlok.

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Exhibiting objectives

Michael Barber, head of marketing at Communicator explains: “We’re here attending Marketing Week Live mainly to raise awareness of our brand. We’re in a fairly competitive marketplace and we’re also here to generate new business leads and opportunities and to engage our existing customers and partners.

“We recognize that we need a stand the really delivers clearly a message that sticks to our brand guidelines as something that we’ve invested a lot of time in. We need a partner that can help us deliver specifically against our objectives for the event. One of the objectives at the event is to demonstrate our technology and our platform.

Digital engagement on-stand

“We use screens for our sales people to show people exactly what Communicator could deliver for their business. When they’re not performing that duty in terms of demonstrating Communicator, we need screens that can communicate very quickly an easy to understand message so again, we use automated videos that are set up by the Nimlok guys to play on the screens.

Testimonial

“I think that using Nimlok we find them really easy to work with really efficient and reliable.

“One of the things, as a person in charge marketing for an organization, you don’t want to have to worry about is whether your stand is going to be ready on time and whether the supplier is going to meet your needs exactly. I feel that Nimlok really helped me to not have to worry about that by delivering something that always meets my expectations. “