February 26, 2013 | Gemma Russo
Novo Nordisk is a global healthcare company with 90 years of innovation and leadership in diabetes care. Exhibiting is an important part of their marketing mix enabling them to engage with customers, new and existing.
The team recently attended NHS Alliance in Bournemouth, the main design objectives of their exhibition stand were to be:-
The team wanted the stand to be welcoming with an open feel allowing customers easy entry. Once the visitor was on the stand it was important to provide the team with space to be able to demonstrate their range of products via iPads and provide hospitality to their visitors.
In the first six months of this year, 55% per cent of the stands we have worked on for clients involved some form of digital content ranging from augmented reality and digital brochures to social media links. This project was no different; the team wanted to create an attention grabbing display that once on the stand could be used to really engage the visitor, incorporating an interactive tool which could be used as a talking piece. The integration of TV screens and their “Hypo Simulator ” tool did just that.
When attending an event it is important to be seen and to stand out from the crowd, within a busy hall messaging can often be lost. Here the client wanted to ensure that their message could be seen from a distance. The integration of a large hanging structure did just that, creating an eye catching display and really helping them to stand out from their competitors.
From the design visual you can see how these elements were incorporated within the stand to achieve the client’s objectives. More importantly they achieved some great results “We had a big spike in traffic on our stand vs. previous years as a direct result of the design and implementation of our exhibition stand. Thanks for yet again doing such a fantastic job on all aspects of this project ”
Adam Boucher – Medical Education & Events Manager