March 7, 2017 | Laura Baines
At this year’s Marketing Week Live, we divulged the secret to making the perfect exhibiting cake mix by sharing our recipe for success:
Hiring the stand’s structure offers you greater flexibility and value for money, meaning less of your overall budget needs to be spent on the basic architecture.
Invest the largest proportion of your budget in delivering memorable experiences. Use exciting on-stand engagement tools to deliver your brand and campaign message, and convert more visitors, which will bring you a much higher return on investment.
Make sure you leave enough of your budget for striking graphics and design features that will draw the attention of visitors and make your exhibition presence stand out above your competitors.
For further advice and to find out how we could deliver the perfect exhibiting mix for you, please contact us.