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Exhibition objective setting

July 20, 2011 |

Before you book your exhibition stand space, ask yourself some straightforward questions:

  • Why are we exhibiting at this show?
  • What products/services will we be promoting?
  • What do we want to achieve from attending this exhibition?
  • What will we be doing to achieve the results?
  • What image do we want to project?
  • How does this specific exhibition fit into our broader sales and marketing plans?

Your answers to these questions form specific objectives needed for a successful exhibition. And remember, the objectives you set should be measurable and obtainable. If you set a specific number of leads to generate or units to sell, you will find it much easier to judge your success at the end of the show. Setting challenging goals for performance is important, but don’t be unrealistic – you want to succeed.

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