July 20, 2011 |
Before you book your exhibition stand space, ask yourself some straightforward questions:
Your answers to these questions form specific objectives needed for a successful exhibition. And remember, the objectives you set should be measurable and obtainable. If you set a specific number of leads to generate or units to sell, you will find it much easier to judge your success at the end of the show. Setting challenging goals for performance is important, but don’t be unrealistic – you want to succeed.