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Make a great impression and enjoy yourself!

November 26, 2014 |

Make a great impression and enjoy yourself!

Exhibitions are a major source of new business for many companies, so wowing prospects and existing customers is critical. As well as making a great impression, you should enjoy yourself! Here’s a few tips on reducing anxiety:

  • Anticipate technical difficulties. If you’re using or demonstrating equipment allow enough time for troubleshooting – and have a back-up plan!
  • Have fun – an upbeat stand stops more people!
  • Don’t sit down and wait for visitors, don’t smoke and don’t eat – it makes the stand less inviting.
  • Stave off boredom and fatigue with breaks.
  • Cushion the floor. Selling all day is hard enough without standing on carpeted concrete.

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Make a great impression and enjoy yourself

July 26, 2011 |

Exhibitions are a major source of new business for many companies, so wowing prospects and existing customers is critical. As well as making a great impression with your exhibition stand, your stand staff should enjoy themselves! Here are a few tips on reducing anxiety:

  • Anticipate technical difficulties. If you’re using or demonstrating equipment allow enough time for troubleshooting – and have a back-up plan!
  • Don’t sit down on your exhibition stand and wait for visitors, approach them and engage in conversation.
  • Use engagement tools and interactive media to encourage visitors on to your stand. Games and surveys are a great way to engage and capture visitor data that can also be used for personalised post show follow up.
  • Avoid eating and drinking on your stand, it makes the stand less inviting. Instead provide staggered scheduled breaks for staff to get a bite to eat away from the stand.
  • Cushion the floor. Selling all day is hard enough without standing on carpeted concrete.
  • Have fun – an upbeat stand stops more people!

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