May 7, 2014 |
Time is running out to enter our student marketing competition which closes on 31 May 2014.
Our OutSTANDing! student of the year competition is open to all UK marketing students in higher education aged 18 and over. Entrants are asked to devise an event related marketing campaign according to one of three given briefs.
The winner will receive L300. In addition, the winning student will be offered the opportunity to intern at Nimlok for three weeks and at our sister creative agency, Creative Bridge, for one week. They will also be invited to join us at our flagship exhibition Marketing Week live at Olympia in June to see how we exhibit our own brand.
Do I think that face to face marketing is dead in a digital world? Quite simply, Never! After all there’s no business like show business! Face to face marketing is the original social media, allowing brands to engage with their audience on a one to one basis, and we all know that f2f creates more meaningful relationships, converts more sales and is proven to deliver greater ROI. Not to mention the less overt but just as valuable opportunities such as PR, research and brand awareness.
Luckily, it’s not just me that thinks this – there have been many studies to show that key purchasers value exhibitions as their most influential factor for making a buying decision. It’s also known that B2B buyers will be more likely to purchase from a company that they already have some awareness of.
In the 21st century, the marketplace is a hugely competitive landscape and everything moves quickly. People are busy, technology moves on apace and communication lines are broad. To strive for success, marketers should consider both traditional and digital marketing channels to maximise exposure. Social media enables you to reach more of your audience than ever before but exhibiting allows you to have direct human conversations with an audience that is coming to an event specifically and one that expects to be sold to! Combine old and new and you’re on the road to success.
For our competition, I’m asking students to write their own marketing plan to one of three briefs. It’s a great opportunity for students to get hands-on experience in writing an exhibiting plan, which is a valuable skill for any marketer.
I hope that students will gain a greater understanding of the events sector and exhibiting in particular. I also hope that the winning student will gain invaluable experience to learn first-hand the work that goes into creating a successful exhibiting campaign.
If you are a university student and are considering a career in marketing, then entering this competition could help you: