November 29, 2012 | Gemma Russo
A key part of our emerging offering for clients is evidence of return on investment. So for example, for City and Guilds we were able to show that close to 3,000 people directly engaged with their stand and 379,000 people were reached by Facebook. The importance therefore of exhibitions and experiential marketing at such events is something we know works as part of a complete marketing campaign. But the new statistics released from the European Major Exhibition Centres Association (EMECA) add further weight to that view.
According to its recent study with KPMG reported in Exhibition World, the economic effects initiated by exhibitions at EMECA venues amounts to