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The augmented reality of standing out from the marketing crowd

June 14, 2010 |

Leading marketing and creative agency VU-tbg is on cloud nine, after joining forces with exhibition and display company Nimlok for their first appearance at the UK’s premier marketing show.

The digital specialists will be on hand at Marketing Week Live on June 27 and 28, to help marketers maximise their budgets and get to grips with augmented reality.

The event will see Nimlok and VU-tbg offer the 15,000 expected conference delegates the opportunity to test out the benefits of augmented reality via its Ideas Cloud. There will be six images (auras) that trigger video content when viewed through a smartphone or iPad. This enables delegates to witness how their brand can make use of this new technology.

Big brands leading the take-up of this technology include Tesco, which announced this week plans to bring virtual window shopping to its smaller central London stores, to push its F&F clothing range.

Rob Newell, creative digital director, at VU-tbg said: “By exhibiting alongside Nimlok we hope to demonstrate to marketers the benefits of combining the latest digital engagement tools with traditional exhibition solutions such as custom and modular display stands. Games, apps, websites, film and web-TV are all methods of engaging your audience pre, during and post events. It’s about making a better connection.

“Our focus is never technology for technology’s sake, so we hope to show those attending how the initial ‘wow’ of what is possible can translate into meaningful, measureable outcomes, whether that’s increased traffic to an exhibition stand or increased brand engagement.”

The company is also offering visitors the chance to win a digital boost for their marketing and communications challenges.

VU-tbg is a full service marketing and communications agency that offers PR through to marketing consultancy, branding through to websites. It was formed in January last year, via a merger between VU Creative and The Bridge Group – a top 10 PR Week public sector consultancy.

Nimlok has more than 40 years forward thinking exhibition stand design experience with a reputation built on reliability and excellence and will be showcasing their innovative and cost effective range which is available worldwide.

The event, held at London Olympia, brings together five shows: Data Marketing Show, Insight Show, In-Store Show, Online Marketing Show and the Marketing Week Live Village.

Find VU-tbg at stand E325 in the Live Marketing Show area of Marketing Week Live.

For more information, please contact Sarah Baines at VU-tbg on 02476 560440, or email sarah.baines@vu-tbg.com

Notes to editors:

Nimlok has more than 40 years forward thinking exhibition stand design experience with a reputation built on reliability and excellence and will be showcasing their innovative and cost effective range which is available worldwide.

VU-tbg is a leading provider of creative digital, design, marketing and communications services. It was formed following a merger of VU Creative and The Bridge Group (tbg) in January 2011.

The Bridge Group, founded in 2000, is a full service communications, marketing and engagement consultancy based on the outskirts of Coventry. It has a 10-year history of experience in the public and not-for profit sectors. It is a PR Week ‘top 10′ public sector consultancy and number two, outside of London.

VU Creative is a digital and design agency that offers the full range of creative services from branding through to websites, film, web-TV, smart phone applications and electronic games and surveys. It has grown out of Nimlok, the world-renowned provider of events and exhibition solutions, and continues to have a specialist experience in this market. It has significant experience in the private sector and is also able to offer its services to the public and not-for profit sector through its merger with tbg.

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