May 31, 2013 |
With another series of The Apprentice in full swing, we’re all waiting for that famous hand gesture and statement ‘you’re hired’. At Nimlok ‘hire’ is a word we use frequently in our marketing.
At International Confex in March 2013, we were surprised to learn that 40% of exhibitors still aren’t aware that you can hire an exhibition stand.
To raise awareness of our rental offer, we had an award winning exhibiting strategy in the form of ‘good things come to those that hire’ – whether it’s a prestige car, or a prestige exhibition stand!
We wanted to get across the message that hiring a stand doesn’t mean accepting an off the shelf solution and that exhibitors can choose a bespoke style customised to their requirements.
We demonstrated our latest digital engagement tools on stand in the form of a digital shooting range game called ‘Aim Hire’. Not only does gamification engage the visitor, it is also proven to increase stand traffic and lead generation. Winners were entered into a prize draw to drive away with a Porsche Boxster hire for a long weekend.
Not only was the car hire prize a fantastic giveaway but it was, of course, completely relevant to our exhibition stand theme of hire. The concept of a luxury hire car mirrored hiring an exhibition stand as a prestige product.
Becky from Straumann Limited was announced as the winner of our ‘Aim Hire’ game and, as pictured, collected the keys from our Managing Director James Rook at Nimlok HQ in Wellingborough.
On what started out as a rather rainy day, Becky enjoyed what became a long and sunny weekend in her luxury Porsche!
Becky told us that she felt a certain amount of trepidation before collecting the car: “I had a fab time with the car thanks, I was absolutely bricking it when I first picked it up but quickly got used to it! Thanks very much for allowing me such a great experience. ”
There are many advantages of hiring an exhibition stand. It’s the perfect solution if you need to change your exhibition stand design frequently. It’s also useful if you exhibit infrequently and want to test the water, or if you exhibit at multiple locations simultaneously or in rapid succession. If you’re planning your next exhibition, why not consider the value of hiring a prestige exhibition stand. Like hiring a prestige car, hiring an exhibition stand ensures that you can have an expensive look, but without the commitment of an outright purchase.