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Chartered Institute of Marketing comes to local exhibition and event company, Nimlok

July 24, 2008 |

Nimlok, world leading manufacturers and suppliers of exhibition and event solutions, located in Park Farm Industrial Estate Wellingborough, held a Chartered Institute of Marketing workshop at their grand showroom on the 15th July 2008.

The workshop was titled ‘The awesome power of exhibitions and events’ and featured two guest speakers. Trevor Foley, Chief Executive of the Events Industry Alliance who gave an insight into how large and small organisations can measure success at an event and get the best out of exhibiting and Paddy Power, Account Director and head of training at Nimlok, gave some unique hints and tips along with practical advice and tools to ensure you make the most out of this incredibly powerful marketing medium.

The workshop included:

  • Stand Design and Build
  • Setting Objectives
  • Planning and participation
  • Best practice in staffing your stand effectively
  • Lead generation and follow up techniques
  • Budget setting
  • Delivering Return On Investment
  • Training tools to take back to your office

There were over 30 local marketing professionals at the event from companies including Corus Tubes, Combisafe International Limited and Shoosmiths. Following the event a large number of attendees went on a free tour of Nimlok House to see for themselves how custom modular exhibition solutions are manufactured and produced. This included a full tour of the in-house graphics production capability.

Not only was this a very informative event, it gave local marketing professionals the opportunity to forge new business relationships. Gill Gourlay (CIM) commented ‘We were very happy with the venue. It created a good atmosphere and encouraged the attendees to relax and network with one another’.

The Nimlok venue is available to hire for your conferences, meetings and seminars, please contact Nimlok Marketing on 01933 409409 to discuss details and availability.

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