March 5, 2014 |
A leading exhibition stand supplier has launched a nationwide talent search to find the marketing student of the future.
Nimlok is offering a L300 prize for the winning submission in its OutSTANDing! student of the year competition, which launches today. The competition, which is open to all UK marketing students in higher education aged 18 and over, asks students to devise an event marketing campaign according to one of three given briefs.
The student who creates the best campaign will be invited to collect their prize at Marketing Week Live at London’s Olympia in June, where Nimlok will be exhibiting.
To mark the launch of the competition, marketing students from Coventry University visited Nimlok’s Wellingborough headquarters last week to learn about the events sector, exhibition stands and digital engagement tools. The students enjoyed a half-day visit to Nimlok’s showroom to try their hand at the on-stand games, and to learn about data capture techniques, lead generation and how clients can improve ROI from exhibiting.
Hannah Frost was one of the students who visited. She said: “I had such a good day at Nimlok, it was fun and educational. I can’t wait to get involved in their competition. ”
Module leader Kayleigh Blackstock said: “We encourage our students to get involved in competitions such as these. Practising the skills they have been taught in the classroom is a good way to gain a better understanding of the industry and also looks great on their CV. ”
Samantha Thomsett, head of marketing at Nimlok, said: “At Nimlok we work with marketers working for the UK’s leading brands, and we always look to nurture internal employee talent to ensure we help clients meet their exhibition objectives.
“Through this competition we can extend that talent development and also showcase to the best marketing students the attraction and diversity the events sector offers.
“We look forward to seeing how the students tackle the marketing mix and their creativity in face-to-face marketing. ”
Last year, Nimlok launched a similar search to find the design student of the future. The winner, Loughborough University student Jagrut Mistry, won L250 and a work experience placement at the company.
Nimlok, which employs 100 staff, has a strong track record of nurturing young talent by offering apprenticeships and work experience placements, and by supporting staff to undertake additional qualifications.
The full competition brief and entry details can be found at here.
The deadline for entries is 31st May 2014, and the winner will be announced in mid-June.