November 26, 2014 |
Halfords are a household name and pioneers of the cycle to work scheme.
Although not new to exhibiting, the Halfords Business Services team wanted their next exhibition stand to have a more impactful look than what they are able to achieve with portable displays.
They exhibited at Employee Benefits Live at London Olympia in September 2014 with a 4×4 m corner exhibition stand space.
Employee Benefits Live is the largest employee, benefits and reward event in Europe.
As a regular exhibitor at this show, Halfords were keen to come back with a bang to create an engaging stand that focused on their Cycle2Work scheme and introduction of a new loyalty card.
They also did not want to neglect the important other services offered by the Business team that would be of interest to visitors!
By partnering with us, the Halfords Business Service team were able to take their training wheels off and move away from portable displays to a more dynamic, ergonomic and engaging exhibition stand – on a budget!
We designed and built a bespoke stand using hire elements mixed with custom graphics that they can reuse at future events.
Standing tall in the hall
We used the full 4 metre height available above the Halfords exhibition stand to create a hanging sign which featured a cycling graphic and their logo. This ensured that they could be seen across the hall – this is especially important for large exhibition halls.
As the Halfords Cycle to Work stand focused on a bike theme, we thought that there wasn’t really any other choice than creating a cycle path! The flooring element of a stand is not only functional, but also plays an important role in bringing together your stand design and reinforces your messages for a full customer experience on-stand.
Product display boxes
Three display boxes were recessed into the exhibition stand wall to create areas where products could be placed. Using down lighters in each of these boxes added extra vibrancy and draw the eye of visitors.
Engaging digital elements
Halfords used a large TV screen placed behind the counter which showed a rolling video to explain their scheme. This helped to catch the attention of visitors as well as acted as a sales tool to further explain the cycle to work scheme on-stand.
To assist with lead taking, they also used a few iPad kiosks as a digital way of signing people up to their cycle to work scheme. This meant that they didn’t have copious amounts of paper to deal with on-stand and allowed automatic follow-up without any of the manual inputting post-event.