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November 1, 2012 | Gemma Russo

Two insights from America this week. The first comes via our sister company Nimlok USA where they are trialling newly-launched technology to enable its designers to sketch stand designs straight into Photoshop. Drawing freestyle straight onto any mobile device enables them to capture client ideas, and not lose the flexibility that comes with sketching v rigid design packages. If it works on that side of the pond, we too hope to stick our toe in the water. So watch this space, or, well, the space on our designers’ tablets!

The second lesson is that of the power of social media. With the American election looming, researchers have unveiled a new study that proved the power of peer influence – in this case getting people to go out and vote if they were shown evidence that their close friends had already done so.

For exhibitors the natural question is whether once a close friend has booked to attend a conference or has visited a stand, how can that endorsement be shared in social media circles to influence others to do the same? Ideas on exhibition stands such as games connected to social media, hashtags to link together shared views and these vending machines that capture images and data are just some possibilities. We look forward to showcasing some of these ideas and more over the coming months.

And if there’s any UK companies looking to exhibiting in the US, we at Nimlok are happy to help you take those transatlantic steps …

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