January 9, 2013 |
Creative leaders are championing calls for more work experience opportunities to encourage young talent into the events sector.
As part of a UK-wide search for a talented student designer, Olivier Vallee, vice president commercial director at leading event and experience marketing agency George P Johnson, is heading up a panel of industry experts to judge the ‘Talent of the Future’ competition.
The competition, being run by global exhibition and events company Nimlok, gives design students the opportunity to win L250 and three months of work experience.
The competition launch follows news that some 11.6 per cent of graduate leavers in 2011 who studied art and design are still looking for work.
Olivier, who works with clients including citi, IBM, Honda and Cisco, is urging businesses to work together to tap into undiscovered graduate talent. He explained: “We all too often think that experience is key but in our industry it is about being creative and pushing the boundaries of what we do. Young fresh-thinking minds are essential to evolving the sector.
“We need to look at how we can create more opportunities like ‘Talent for the Future’ to give graduates a foot-hold into industry. It is a very different experience trying to get a job these days and we need to capture the talent that is out there and nurture it so the sector continues to break new ground.”
Nimlok is offering the prize as part of its ‘Talent of the Future’ competition, which seeks to find a winning exhibition stand design. To enter, students can choose one or more of three design briefs based on a number of exhibition and display scenarios.
The Talent of the Future winner will get to work on a wide number of projects with leading brands, such as Virgin, TomTom and Prudential, and develop a number of products including interactive displays, digital games and exhibition stands.
Olivier added: “This is a fantastic opportunity for someone with the right ideas and creativity to work with some leading brands. I am looking forward to seeing creative solutions to meeting briefs and fresh ideas for how we can innovate experience marketing and events.”
Lewis Field, head designer at Nimlok, said: “The aim of our competition is to hunt out creative thinkers who can bring a fresh approach to our work, and that of our clients. As an industry leader we always look to embrace new creative talent that can combine outstanding eye-catching ideas with an understanding of a client’s objectives and budget.
“In an age of austerity, a solid work experience placement and a portfolio of ‘real’ projects can make all the difference. We expect that winning this competition will give a student a real boost to their employment prospects by having this accolade on their CV.”
The inaugural competition is open to all UK design students in Higher Education who are aged 18 plus (five years maximum post-graduation). A judging panel of industry and creative experts will create a shortlist of entries, with the public deciding the winner via an online vote.
Students interested in entering should visit www.nimlok.co.uk for more information and full terms and conditions. The deadline for entries is February 28, 2013.