May 25, 2016 | Laura Baines
The AEO Excellence Awards represent the best that the events industry has to offer and the event recognises and celebrates organisers’ accomplishments, standards of excellence from venues and service quality by suppliers and contractors.
Nimlok is a finalist in the Stand Design and Build Supplier category. We’ve been recognised for work produced for the CIPD (Chartered Institute of Personnel and Development) which was first unveiled at the CIPD Annual Conference and Exhibition in November 2015.
CIPD wanted a new stand to clearly communicate they are the professional body for HR and people development, while educating visitors about the benefits of a CIPD membership and incorporating a separate, membership and qualifications area. Their target was to gain 200 new leads from the show – up 60% from the 80 leads they generated the year before.
Nimlok’s interpretation of the brief led to a stand design that:
By increasing CIPDs brand exposure at the show, creating clearer communication of CIPDs professional work and membership benefits and developing a new digital app to collect leads, CIPD exceeded their initial target of 200 new enquiries from the show. In fact, they gained 299 new enquiries – a 374% increase from the previous year.
Tracey McDermott, Brand Manager at CIPD concludes
“Our objectives for the new exhibition stand were to create a space which communicated our brand, demonstrated our relevance to the HR community and showcased our products and services. Nimlok delivered on all fronts with a great design which can be adapted for future events.
We felt in good hands creatively and following a visit to their facility, had great confidence in their delivery credentials too. We’d always associated hiring anything with off the shelf kits, so were delighted we could achieve so much with their clever blend of hired structure and bespoke made features. Our team, stakeholders and visitor’s feedback was all positive and we were delighted with a huge increase in recorded enquiries.”
The winner will be announced on 17th June 2016.