March 14, 2013 |
A L45,000 car is set to play a starring role at International Confex as 7,000 delegates get into pole position for the conference’s 30th anniversary show.
Global exhibition solutions provider Nimlok has secured pride of place for the Porsche Boxster in the main hall to help drive traffic to its site.
The car is being offered as a prize as part of a three-day hire package as Nimlok sets the challenge of showing would-be exhibitors the benefits of hiring exhibition stands. To be in with a chance of winning, delegates need to play Nimlok’s digital shooting range game ‘Aim Hire’.
Nimlok aims to show that, when combined with digital engagement techniques, face-to-face marketing is a highly effective way of increasing exhibition stand traffic, lead generation and delivering solid ROI. With an aim to engage thousands of individuals through its conference presence and social media channels, Nimlok is hoping to reach more potential visitors than ever before.
James Rook, managing director at Nimlok, said: “Our digital engagement approach will illustrate, how compelling on-stand activity, can really enhance exhibitor presence pre, during and post event. In today’s world, companies have to look at activity that delivers increasing ROI and we’re in the business of making sure we provide the best face-to-face marketing options for them to make informed choices that fit their exhibiting objectives.
“This year we’re taking two stands, one for Nimlok and one for our sibling brand Conference Expo which targets conference organisers, as we know from experience, International Confex offers us a great opportunity to practice what we preach.”
Visit us at stand L112 and L210 to take our ‘Aim Hire’ challenge or visit us at www.nimlok.co.uk to pre-register free for Confex.
Nimlok calculates that around 80 per cent of a stand can be re-used and revamped, with just the ‘skin’ being redesigned and branded for the customer and event. Every time a stand is hired, as opposed to a new product produced from scratch, around 350KG of carbon is saved. Nimlok has built a new target into its energy management policy, pledging that by the end of 2013, 50 per cent of its stands will involve significant hire elements.