March 7, 2013 |
Visitors at International Confex will have the chance to ‘test drive’ the very latest interactive digital techniques and speed off in a Porsche Boxster for a long weekend, thanks to Nimlok.
The prize relates to Nimlok’s digital game shooting range ‘Aim Hire’, which intends to create awareness amongst would-be exhibitors that, whilst it’s common knowledge you can hire a prestige car, you can also hire a prestige exhibition stand!
The global exhibition solutions provider will be showcasing part of its digital engagement offer to highlight that hiring can be done for a fraction of the cost and certainly isn’t a poor relation to outright purchase of a new stand.
Nimlok will show that, when combined with digital engagement techniques, face-to-face marketing is a highly effective way of increasing exhibition stand traffic, lead generation and delivering solid ROI. With an aim to engage thousands of individuals through its conference presence and social media channels, Nimlok is hoping to reach more potential visitors than ever before.
James Rook, managing director at Nimlok, said: “Our digital engagement approach will illustrate, how compelling on-stand activity, can really enhance exhibitor presence pre, during and post event. In today’s world, companies have to look at activity that delivers increasing ROI and we’re in the business of making sure we provide the best face-to-face marketing options for them to make informed choices that fit their exhibiting objectives.”
“This year we’re taking two stands, one for Nimlok and one for our sibling brand Conference Expo which targets conference organisers, as we know from experience, International Confex offers us a great opportunity to practice what we preach.”
Visit us at stand L112 and L210 to take our ‘Aim Hire’ challenge or visit us at www.nimlok.co.uk to pre-register free for Confex.
Nimlok calculates that around 80 per cent of a stand can be re-used and revamped, with just the ‘skin’ being redesigned and branded for the customer and event. Every time a stand is hired, as opposed to a new product produced from scratch, around 350KG of carbon is saved. Nimlok has built a new target into its energy management policy, pledging that by the end of 2013, 50 per cent of its stands will involve significant hire elements.