July 9, 2013 |
We attended Marketing Week Live from 26th to 27th June 2013 to show exhibition visitors how Nimlok’s holistic offering can help them to cast their net far and wide at future events.
Our ‘hooked on…nimlok’ exhibiting campaign reached in excess of 80,000 marketers and decision makers and we generated the most number of leads from any event. It really was a fishing frenzy!
Our objective was to demonstrate how creative 3D design and interactive digital (and non-digital) tools can greatly improve visitor engagement with your brand.
By combining the right type of stand (custom modular or custom hire) with the latest lead generation techniques, we illustrated how exhibitors can deliver greater ROI from their exhibiting strategy.
By using an old school fish hooking game, we reeled in prospects to our stand and invited them to capture the ‘blue bottomed fish’. After they’d hooked the winning fish, they won a lovely bag of branded fish-shaped sweets. As well as a bit of fun, this was a fantastic opportunity for our sales team to talk to people to find out about their exhibiting needs.
We then offered people the opportunity to play our digital fishing game ‘prize catch’ to win dinner for two at the infamous London fish restaurant Bibendum, the winners of which have now been announced.
Combining data capture with our on-stand fishing concept, our game reaffirmed our messages of good exhibiting practice; the objective being to avoid ‘bad exhibiting bubbles’ and capture as many ‘good exhibiting fish’ as possible.
Here’s a video of Nimlok’s Managing Director James Rook talking about our award-winning exhibition stand design techniques and digital game at Marketing Week Live:[yframe url=’http://www.youtube.com/watch?v=ONvoQmjcq6k’]