June 27, 2014 |
Regular readers of this blog will know that earlier this year we launched a competition to find the student marketer of the future. We scoured the country, looking for the best and the brightest, and the good news is that we’ve found him (or so we hope!).
The OutSTANDing! Student of the Year competition, which launched in March, asked student marketers to come up with an event-related marketing campaign according to one of three given briefs, for the chance to win L300 and a month-long internship with us and our sister agency Creative Bridge.
The lucky winner was 19-year-old Ryan Clifford, who joined me on stand at Marketing Week Live yesterday to immerse himself in the world of exhibition marketing. Here the first year IT Management for Business student tells us more about that winning entry …
“I’m quite creative and I love to come up with new ideas, particularly if they provide a solution to a problem, ” he said. “I enter a lot of competitions as a way of doing this, and I saw Nimlok’s online. My degree is a mixture of the technical, marketing and business in general, and I saw this as a good opportunity to learn more about the marketing side in particular.
“I chose the health food supplements brief as I have worked in retail. I feel more at home with B2C marketing as I can put myself in the shoes of the customer and think to myself: ‘If I were them, what would I want?’ “
“I couldn’t believe it when I found out I had won. I’m really excited about the internship in particular. I looked on Nimlok’s website at some of their exhibition stands and they were amazing. I’ve been to a lot of exhibitions before but I haven’t thought much about the process and the work that goes into the stand.
“All the other internships I’ve seen are for final year students so I’m amazed to have got this opportunity so early in my degree. It’s going to be great to get the chance to apply what I have learned at uni in the real world and I think I’ll see the benefit when I go back to my course. “
Ryan hopes to use his L300 prize to fund a marketing course to enable him to learn more about the industry.
We thought his entry had the edge creatively and strategically. We especially liked the use of the walk through mini exhibition and the 4D seat sensory experience, both of which are great concepts for visitor engagement. His campaign would also generate unique insight into clients and enable targeted marketing thereafter – very clever!
Well done Ryan – I’m looking forward to working with you when you join us here at Nimlok HQ later this summer!