June 25, 2012 | Gemma Russo
The 2012 Social-media marketing survey carried out by Exhibitor demonstrated that the number of exhibitors using social media within their exhibits has risen by over 80%. Over the last year we have also had great success by integrating social within a live event for our client City & Guilds. They achieved a potential reach of 379,000 Facebook profiles through their integrated campaign.
The study identified that 70% of people did not set objectives for their social media campaigns. Many organisations collect business cards in gold fish bowls but don’t consider other key metrics when exhibiting.
We have pulled together a helpful list of possible targets that you could use at your next event to be able to identify success utilising social media as a tool when exhibiting.
Social targets at an event
Every company and campaign will have different targets. This will depend on the structure of the campaign that is being run and which social channels are being integrated within event campaign.
During or directly after the event was there an up lift in the number of; Twitter followers, Facebook likes, LinkedIn connections or YouTube channel subscribers?
Comments about your brand
Is your campaign encouraging people to engage with your brand at the event, if it is how many interactions did you receive. Comments can be in the form of any of the following