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Post International Confex 2015 Wrap Up

February 27, 2015 | Clare Farthing

There was an incredible buzz at this year’s International Confex, which took place 18-19 February at Olympia, London. I could almost hear the roar of enthusiasm from our sales team as they engaged with visitors on our stunning exhibition stand which was built around...

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It’s good to talk! The value of face-to-face communications

February 16, 2015 | Clare Farthing

In today’s time-poor world, where we’re constantly bombarded with information, exhibitions have become the one place where this rare form of personal contact can be of great value. While digital technology is an integral part of the marketing landscape, email...

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Events Marketing Budgets Rising – The Bellwether Report

February 3, 2015 | Clare Farthing

EVENTS ENJOY INCREASE IN SPEND FOR 2015 Like many other event marketers, I’m really pleased to hear that the latest Bellwether Report 2015 confirms a marked increase in the growth of marketing budgets especially across Events, PR and Main Media Advertising. The...

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Looking to drive your brand when you exhibit? Visit us at Confex

January 28, 2015 | Kelly Edwards

Our marketing engine is nearly ready and we’re making our final checks. We’re now preparing to don our gear ready for the main event which starts in less than three weeks while the iconic ‘The Chain’ by Fleetwood Mac plays in the background. Although we...

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Nimlok’s spinning success for Andrew Grene Foundation

January 22, 2015 | Kelly Edwards

We’re thrilled to say that Nimlok staff and colleagues from around Europe have successfully cycled the equivalent of the Haitian border, 1,324 miles in under 24 hours to raise money for the Andrew Grene Foundation (AGF). The challenge was set by the AGF as January...

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New Year’s resolutions for exhibition marketers

January 15, 2015 | Kelly Edwards

After the indulgences of Christmas and New Year celebrations, many people look to the New Year and make a pledge to themselves to be fitter, to book a holiday to an exotic location or to take the next step in their career. As we’re all thinking of how we can get...

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Has Santa put you on the Naughty exhibiting list?

December 12, 2014 | Sam Thomsett

‘Tis the season to be jolly, so here’s our 30 second Christmas quiz to find out if you’re on Santa’s Naughty or Nice exhibitor list. We hope you are on the Nice list this year, but if not, don’t fret – we have plenty of hints and tips to help you improve your...

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Stand to visual attention!

December 2, 2014 | Samantha Thomsett

Ok. So you’ve a great looking stand, everyone knows the exhibition strategy, a strong team at the helm and you’ve compelling arguments about why those busy exhibition visitors should engage with your brand. But there’s something lurking in the background, it’s...

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Events sector in a strong position suggests Bellwether report

November 24, 2014 | Samantha Thomsett

Encouraging news! The latest Bellwether Report has found that there has been two years continuous growth of marketing budgets – putting marketing teams in a stronger position for development and creativity. Importantly for those working in the events industry, there...

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Hidden brand messages

November 14, 2014 | Samantha Thomsett

In a week dominated by very on-brand advertising by John Lewis, I thought a peak at some more subtle logos and brand messages would be welcomed. At Nimlok we love brands. Our role is ultimately to bring a brand to life in 3D by creating a memorable exhibition stand. So...

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