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Target the 5 senses with your exhibition stand and campaign

June 26, 2015 | Laura Baines

What’s the biggest challenge at any exhibition? Standing out from the crowd and being REMEMBERED ‘It's tempting to do what's been done before, certain in the belief that if you do it, it'll be a little better and a little more popular, merely because you're the...

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How to effortlessly create engaging themed giveaways for your exhibitions

June 22, 2015 | Laura Baines

Free stuff at exhibitions - pens, stress balls and bowls of sweets; we’ve all seen them in the show hall. You take the free pen, the stress ball and the sweets, politely say thank you, and move onto the next stand without really paying attention to which business...

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Nimlok exhibit at B2B Summit 2015

June 9, 2015 | Clare Farthing

We’re delighted to be exhibiting best practice at the 2015 B2B Summit, which takes place on 17th June at The Brewery in London.  For those of you unfamiliar with this event, the B2B Summit is designed to help time-poor B2B marketers enhance their knowledge with the...

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Bridging the digital divide: How to integrate digital into your exhibition campaign

June 2, 2015 | Clare Farthing

It’s probably a while before we’re all clocking Apple watches in the exhibition hall, but there’s no doubt that digital innovation is now an integral part of  a stand presence and visitor engagement. But if the most sophisticated equipment on your...

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Five top tips to make your exhibition campaign theme a winner!

May 20, 2015 | Clare Farthing

So we’ve just witnessed one of the most baffling election campaigns in a generation. Just how did the pollsters get it so wrong? Could it have been down to the confusing and often conflicting messages issued by each political party in the run up to election day? I...

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Back to school at Marketing Week Live 2015

May 7, 2015 | Clare Farthing

This was the first time I had exhibited at Marketing Week Live and I wasn't disappointed. It was interesting to note that one theme seemed to dominate the entire event: education, education, education! I was therefore really pleased to unveil our thrilling exhibition...

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Bellwether Report – Event Budgets Grow by 5.7%

April 20, 2015 | Clare Farthing

I was very encouraged to read that the latest Bellwether Report recorded some healthy financial results for the first quarter of 2015.  Marketing executives are forecasting sustained growth in 2015/2016 for a third consecutive year. In fact overall growth for the...

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Looking to ignite the show floor at your next exhibition? Find out how at Marketing Week Live!

April 15, 2015 | Clare Farthing

We’re gearing up for Marketing Week Live, with a show-stopping exhibition programme, fuelled by engaging exhibition stand design and tantalizing digital technology. We’ll be igniting the show floor with some of the hottest exhibiting tips in the industry,...

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Technology for Marketing and Advertising Exhibition – Olympia 2015

March 23, 2015 | Clare Farthing

The Technology for Marketing and Advertising Exhibition (TFM&A), held at Olympia from 25-26 February 2015, offered some intriguing digital insights.   The event provided an energetic view of the current digital ecosystem and presented many exciting products and...

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Get engaged: using social media in the exhibition arena

March 13, 2015 | Clare Farthing

Figures suggest there are currently just over two billion* active social media accounts worldwide. The days of Facebook and Twitter monopolising the market are gone, and a whole raft of additional content-sharing platforms have joined the party. If you’re an event...

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