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Has Santa put you on the Naughty exhibiting list?

December 12, 2014 | Sam Thomsett

‘Tis the season to be jolly, so here’s our 30 second Christmas quiz to find out if you’re on Santa’s Naughty or Nice exhibitor list. We hope you are on the Nice list this year, but if not, don’t fret – we have plenty of hints and tips to help you improve your...

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Stand to visual attention!

December 2, 2014 | Samantha Thomsett

Ok. So you’ve a great looking stand, everyone knows the exhibition strategy, a strong team at the helm and you’ve compelling arguments about why those busy exhibition visitors should engage with your brand. But there’s something lurking in the background, it’s...

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Events sector in a strong position suggests Bellwether report

November 24, 2014 | Samantha Thomsett

Encouraging news! The latest Bellwether Report has found that there has been two years continuous growth of marketing budgets – putting marketing teams in a stronger position for development and creativity. Importantly for those working in the events industry, there...

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Hidden brand messages

November 14, 2014 | Samantha Thomsett

In a week dominated by very on-brand advertising by John Lewis, I thought a peak at some more subtle logos and brand messages would be welcomed. At Nimlok we love brands. Our role is ultimately to bring a brand to life in 3D by creating a memorable exhibition stand. So...

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The flexibility of hiring an exhibition stand

November 3, 2014 | Samantha Thomsett

There are many reasons why businesses choose to hire exhibition stands rather than purchase and we’re seeing this option being increasingly used by smart businesses looking to solve very particular (and also very common) exhibiting problems. From infrequent exhibitors...

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Humanise your b2b brand and get the love back

October 29, 2014 | Samantha Thomsett

You only need to watch Strictly Come Dancing on a Saturday night to see that a bit of glitz and glamour sells but how do you market your product or service when it isn’t glamorous…or even remotely sexy? Let’s say you produce a widget that makes a ‘thingamabob’...

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Preparing for a successful exhibition

October 23, 2014 | Samantha Thomsett

Every good marketer worth their salt knows that the key to success of an exhibiting strategy is all in the preparation. Has the saying ‘fail to prepare, prepare to fail’ ever come back to haunt you? The question is though, exactly when should marketers begin to...

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Is a modular exhibition stand right for me?

October 10, 2014 | Samantha Thomsett

When you’re looking for an exhibition stand contractor, it’s likely that you’ll already have booked your floor space, know your budget, aims and objectives and maybe even have an inkling of what you want your stand to look like. It’d be fair to say that your...

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Exhibiting in the U.S. is easy (with our help)

October 1, 2014 | Samantha Thomsett

Many international businesses have a need to exhibit around the world. Whether that need is based on expanding into new territory, or to take part in internationally renowned exhibitions that would otherwise leave you with ‘FOMO’ (Fear Of Missing Out), it can feel...

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You say Booth, I say Stand!

September 24, 2014 | Samantha Thomsett

U.S. exhibiting practices are often confusing to international companies seeking to exhibit there but there’s no need to call the whole thing off. As a starter for ten, here are the most commonly used terms and what they mean in plain English... Union Labor Over 50%...

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