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Looking to ignite the show floor at your next exhibition? Find out how at Marketing Week Live!

April 15, 2015 | Clare Farthing

We’re gearing up for Marketing Week Live, with a show-stopping exhibition programme, fuelled by engaging exhibition stand design and tantalizing digital technology. We’ll be igniting the show floor with some of the hottest exhibiting tips in the industry,...

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Technology for Marketing and Advertising Exhibition – Olympia 2015

March 23, 2015 | Clare Farthing

The Technology for Marketing and Advertising Exhibition (TFM&A), held at Olympia from 25-26 February 2015, offered some intriguing digital insights.   The event provided an energetic view of the current digital ecosystem and presented many exciting products and...

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Get engaged: using social media in the exhibition arena

March 13, 2015 | Clare Farthing

Figures suggest there are currently just over two billion* active social media accounts worldwide. The days of Facebook and Twitter monopolising the market are gone, and a whole raft of additional content-sharing platforms have joined the party. If you’re an event...

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Are You in the Dark About Beacons?

March 6, 2015 | Kelly Edwards

Despite what Kevin Costner was told in Field of Dreams, even if you build it they still may not come to your exhibition stand. Sometimes you need to reach out to your audience in a way that is both meaningful to you and relevant to them. Beacons are a great way to do...

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Post International Confex 2015 Wrap Up

February 27, 2015 | Clare Farthing

There was an incredible buzz at this year’s International Confex, which took place 18-19 February at Olympia, London. I could almost hear the roar of enthusiasm from our sales team as they engaged with visitors on our stunning exhibition stand which was built around...

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It’s good to talk! The value of face-to-face communications

February 16, 2015 | Clare Farthing

In today’s time-poor world, where we’re constantly bombarded with information, exhibitions have become the one place where this rare form of personal contact can be of great value. While digital technology is an integral part of the marketing landscape, email...

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Events Marketing Budgets Rising – The Bellwether Report

February 3, 2015 | Clare Farthing

EVENTS ENJOY INCREASE IN SPEND FOR 2015 Like many other event marketers, I’m really pleased to hear that the latest Bellwether Report 2015 confirms a marked increase in the growth of marketing budgets especially across Events, PR and Main Media Advertising. The...

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Looking to drive your brand when you exhibit? Visit us at Confex

January 28, 2015 | Kelly Edwards

Our marketing engine is nearly ready and we’re making our final checks. We’re now preparing to don our gear ready for the main event which starts in less than three weeks while the iconic ‘The Chain’ by Fleetwood Mac plays in the background. Although we...

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Nimlok’s spinning success for Andrew Grene Foundation

January 22, 2015 | Kelly Edwards

We’re thrilled to say that Nimlok staff and colleagues from around Europe have successfully cycled the equivalent of the Haitian border, 1,324 miles in under 24 hours to raise money for the Andrew Grene Foundation (AGF). The challenge was set by the AGF as January...

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New Year’s resolutions for exhibition marketers

January 15, 2015 | Kelly Edwards

After the indulgences of Christmas and New Year celebrations, many people look to the New Year and make a pledge to themselves to be fitter, to book a holiday to an exotic location or to take the next step in their career. As we’re all thinking of how we can get...

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