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What does your exhibition stand do for you?

January 26, 2016 | Laura Baines

We wanted to see just how powerful exhibitions are for achieving your marketing goals, from lead generation to sales to brand awareness. We also wanted to know what role using a professional exhibition stand design and build company could play to deliver those goals....

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5 ways to avoid graphic design disasters!

January 21, 2016 | Laura Baines

We’ve all seen eyebrow raising advertising examples like these before: But when 90% of the average graphic designer’s time is spent designing for print, web and media, are we really surprised? Once or twice a year, when their attention also turns to designing on...

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Engagement gets Phygital!

January 7, 2016 | Clare Farthing

Phygital [Fij-it-all] adjective: the blend of physical activity with digital interaction In 2016 we believe that ‘phygital’ will be the next buzz word. We’re seeing that traditional touchscreen, keyboard or mouse interactions are continuing to give way to more interesting alternatives; the blending of physical...

phygital engagement

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The 12 days of Christmas as written by Nimlok

December 21, 2015 | Laura Baines

Merry Christmas from Nimlok! In honour of the festive season, we offer you our very own take on the classic song – The 12 days of Christmas. We hope you enjoy and we would like to wish you a very Merry Christmas from all...

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Inspirational Architecture

December 14, 2015 | Clare Farthing

Our mission is to create truly engaging exhibition stands that create a visual feast on the exhibition show floor. When we design an exhibition stand, we look for inspiration from many different sources, not just from within our own industry.  We want the design of...

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How to develop meaningful long-term customer relationships

December 10, 2015 | Laura Baines

  ‘Customer satisfaction does not always translate to loyalty. A satisfied customer is simply someone who has received what he was promised – nothing more, nothing less.’ MarketingProfs Why is it important to gain loyal customers? After the hard work and high cost of...

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Bellwether Report Q3 2015

November 20, 2015 | Clare Farthing

According to the latest Bellwether Report for Q3 2015, marketing budgets increased for the third successive year, but to the weakest degree since Q1 2013. The reduction in Q3 indicated a heightened caution amongst companies regarding the slowdown in some UK economic sectors and...

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The Festival of Marketing 2015

November 19, 2015 | Clare Farthing

How brilliant was this year’s show? The atmospheric Docklands venue of Tobacco Wharf crackled with dynamism as some of the world’s most exciting brands took centre stage. Digital transformation, multichannel marketing and co-creation campaigns were the words on everyone’s lips. Amid the exotic aromas...

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Have I achieved my marketing goals?

November 11, 2015 | Clare Farthing

Once a business has outlined its overall mission, defined its goals and identified its stakeholders, progress should be measured on a regular basis. You can do this using Key Performance Indicators (KPIs). Most firms will set their KPIs before the beginning of each financial...

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Following up and prioritising leads

November 6, 2015 | Clare Farthing

There’s an interesting figure that states around 80% of leads taken from a trade show are never followed up? This often quoted statistic was created by CEIR (Centre for Exhibition Industry Research) and still holds true today. Lead generation is fundamental in delivering that...

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