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The flexibility of hiring an exhibition stand

November 3, 2014 | Samantha Thomsett

There are many reasons why businesses choose to hire exhibition stands rather than purchase and we’re seeing this option being increasingly used by smart businesses looking to solve very particular (and also very common) exhibiting problems. From infrequent exhibitors...

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Humanise your b2b brand and get the love back

October 29, 2014 | Samantha Thomsett

You only need to watch Strictly Come Dancing on a Saturday night to see that a bit of glitz and glamour sells but how do you market your product or service when it isn’t glamorous…or even remotely sexy? Let’s say you produce a widget that makes a ‘thingamabob’...

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Preparing for a successful exhibition

October 23, 2014 | Samantha Thomsett

Every good marketer worth their salt knows that the key to success of an exhibiting strategy is all in the preparation. Has the saying ‘fail to prepare, prepare to fail’ ever come back to haunt you? The question is though, exactly when should marketers begin to...

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Is a modular exhibition stand right for me?

October 10, 2014 | Samantha Thomsett

When you’re looking for an exhibition stand contractor, it’s likely that you’ll already have booked your floor space, know your budget, aims and objectives and maybe even have an inkling of what you want your stand to look like. It’d be fair to say that your...

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Exhibiting in the U.S. is easy (with our help)

October 1, 2014 | Samantha Thomsett

Many international businesses have a need to exhibit around the world. Whether that need is based on expanding into new territory, or to take part in internationally renowned exhibitions that would otherwise leave you with ‘FOMO’ (Fear Of Missing Out), it can feel...

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You say Booth, I say Stand!

September 24, 2014 | Samantha Thomsett

U.S. exhibiting practices are often confusing to international companies seeking to exhibit there but there’s no need to call the whole thing off. As a starter for ten, here are the most commonly used terms and what they mean in plain English... Union Labor Over 50%...

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Tweet to eat – Walkers Crisps get more than a taste of engagement success

September 19, 2014 | Samantha Thomsett

Engaging new audiences with old messages is something we in the exhibition sector are used to. The challenge of attending the same event but presenting visitors with a new way of interaction, involvement and engagement is something many of you will be familiar...

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New exhibition stands that energise us

September 19, 2014 | Samantha Thomsett

We all need energy. From that first cup of tea in the morning to motivate us through the day, to the more physical energy that allows us to drive to work, switch on our computers and vitally, put the kettle on for another cup of tea. We have recently worked with two...

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Lessons in exhibiting: part two

September 11, 2014 | Samantha Thomsett

Following on from the news that 78 per cent of marketers believe that marketing will undergo a fundamental change in the next five years, with a focus on digital and mobile, this week we’re taking a look at how to maximise digital technologies within your overall...

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Ryan Clifford, Nimlok’s latest intern reflects on his introduction to the events sector…

September 9, 2014 |

Initially I had no idea that the Nimlok student marketing competition included a 4 week internship, so of course, when I found out I was overjoyed but didn’t know what to expect. By the time I had come to the end of the 4 weeks, I would of never have guessed the...

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