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Tweet to eat – Walkers Crisps get more than a taste of engagement success

September 19, 2014 | Samantha Thomsett

Engaging new audiences with old messages is something we in the exhibition sector are used to. The challenge of attending the same event but presenting visitors with a new way of interaction, involvement and engagement is something many of you will be familiar...

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New exhibition stands that energise us

September 19, 2014 | Samantha Thomsett

We all need energy. From that first cup of tea in the morning to motivate us through the day, to the more physical energy that allows us to drive to work, switch on our computers and vitally, put the kettle on for another cup of tea. We have recently worked with two...

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Lessons in exhibiting: part two

September 11, 2014 | Samantha Thomsett

Following on from the news that 78 per cent of marketers believe that marketing will undergo a fundamental change in the next five years, with a focus on digital and mobile, this week we’re taking a look at how to maximise digital technologies within your overall...

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Ryan Clifford, Nimlok’s latest intern reflects on his introduction to the events sector…

September 9, 2014 | Kelly Edwards

Initially I had no idea that the Nimlok student marketing competition included a 4 week internship, so of course, when I found out I was overjoyed but didn’t know what to expect. By the time I had come to the end of the 4 weeks, I would of never have guessed the...

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Lessons in exhibiting

September 3, 2014 | Samantha Thomsett

New notebooks, a fresh uniform and nervous parents waving off their offspring. Oh, and the back-to-normal morning traffic for the rest of us. Yes, it’s term time again. Our classroom days may be long behind us thank goodness, but you’re never too old to learn...

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Exhibitors – we salute you

August 27, 2014 | Samantha Thomsett

Across this green and pleasant land, upon ever England’s mountains green, there is an unsung hero. You. You who wields the exhibition guide and floor plan, you who battles through crowds to reach your target audience and you who awakens early to take your chariot to...

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Nimlok expands global delivery capability with new partnership in China

August 20, 2014 | Kelly Edwards

As our clients continue to look to new markets outside those served by Nimlok locations in Europe, US, Canada and Australia, we continue to expand our network of Rest of World delivery partners. In these locations where shipping a stand isn’t viable, Nimlok has...

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Tech-addict? Why not sleep on it

August 14, 2014 | Samantha Thomsett

There’s no rest for the wicked so the saying goes, but if Ofcom’s latest report is to be believed, there’s little rest for the wi-fied generation either. Rather than catching 40 winks, the average adult is spending eight hours 41 minutes each day using media or...

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The power of face to face

August 6, 2014 | Samantha Thomsett

If you know me, you’ll know I’m a big believer in the power of face-to-face marketing. Despite the myriad of other mediums available to us marketing pros (and of course, I employ a mixture of all of them in my own work), I remain convinced you have no better...

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Infographic: Why people visit exhibitions and what exhibitors can learn from it

July 31, 2014 | Samantha Thomsett

At Marketing Week Live 2014, we asked visitors to tell us their reasons for visiting and then consider these reasons when they next exhibit. Visitors were asked to rank out of 100% why they were visiting from a list of: Learn, Ideas, Network Interact and...

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