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Tech-addict? Why not sleep on it

August 14, 2014 | Samantha Thomsett

There’s no rest for the wicked so the saying goes, but if Ofcom’s latest report is to be believed, there’s little rest for the wi-fied generation either. Rather than catching 40 winks, the average adult is spending eight hours 41 minutes each day using media or...

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The power of face to face

August 6, 2014 | Samantha Thomsett

If you know me, you’ll know I’m a big believer in the power of face-to-face marketing. Despite the myriad of other mediums available to us marketing pros (and of course, I employ a mixture of all of them in my own work), I remain convinced you have no better...

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Infographic: Why people visit exhibitions and what exhibitors can learn from it

July 31, 2014 | Samantha Thomsett

At Marketing Week Live 2014, we asked visitors to tell us their reasons for visiting and then consider these reasons when they next exhibit. Visitors were asked to rank out of 100% why they were visiting from a list of: Learn, Ideas, Network Interact and...

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The similarities of exhibiting success and sporting success

July 24, 2014 | Samantha Thomsett

With the summer of sport set to continue with the Commonwealth Games this week, my thoughts have turned to running. Not the pounding the streets, sweaty kind, but more the running of a good exhibiting strategy. Just as energetic and muscle testing from experience, but...

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Case study: Communicator Corp

July 9, 2014 |

At Marketing Week Live, we popped by Communicator Corp’s exhibition stand to ask them about why they exhibited at the event, and why they chose Nimlok as their supplier. Watch their video testimonial, where you can see Communicator’s stand in action with Michael...

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Trends for exhibitors, from our experience at Marketing Week Live

July 4, 2014 | James Rook

I'm feeling pretty up beat at the moment. The exhibition industry is seeing an increase in visitor numbers – we heard last year unofficial figures of around 2% for B2B exhibitions, which is a cause for celebration! This was mirrored in our latest exhibiting...

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Welcome to the future: our winning student marketer is… Ryan Clifford

June 27, 2014 | Samantha Thomsett

Regular readers of this blog will know that earlier this year we launched a competition to find the student marketer of the future. We scoured the country, looking for the best and the brightest, and the good news is that we’ve found him (or so we hope!). The...

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Cashing in on new technology

June 23, 2014 | Samantha Thomsett

“If you see me walking down the street, and I start to… buy” Forgive the non-Dionne-like singing, but I’m feeling a little musically inspired by a glimpse of technology that pushes people to purchase and – for us events related people – to places! The world...

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Create positive, memorable experiences when you exhibit

June 18, 2014 | Samantha Thomsett

For me, a great B2B exhibition is one that I walk away from feeling inspired, informed and engaged with. After being showered with a plethora of activity throughout an exhibition, it’s often hard to recall every moment, but there are always a few that stand out in my...

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Romeo, Romeo, wherefore art thou Romeo the Fox?

June 10, 2014 |

Fancy a cuddly Romeo? One of 20 could be yours! We’re bringing angled architecture to Marketing Week Live this year. It’s sharp, it’s ultra-modern and we love the different dimension that it gives to really cut through the noise at exhibitions and give brands...

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