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Lessons in exhibiting

September 3, 2014 | Samantha Thomsett

New notebooks, a fresh uniform and nervous parents waving off their offspring. Oh, and the back-to-normal morning traffic for the rest of us. Yes, it’s term time again. Our classroom days may be long behind us thank goodness, but you’re never too old to learn...

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Exhibitors – we salute you

August 27, 2014 | Samantha Thomsett

Across this green and pleasant land, upon ever England’s mountains green, there is an unsung hero. You. You who wields the exhibition guide and floor plan, you who battles through crowds to reach your target audience and you who awakens early to take your chariot to...

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Nimlok expands global delivery capability with new partnership in China

August 20, 2014 |

As our clients continue to look to new markets outside those served by Nimlok locations in Europe, US, Canada and Australia, we continue to expand our network of Rest of World delivery partners. In these locations where shipping a stand isn’t viable, Nimlok has...

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Tech-addict? Why not sleep on it

August 14, 2014 | Samantha Thomsett

There’s no rest for the wicked so the saying goes, but if Ofcom’s latest report is to be believed, there’s little rest for the wi-fied generation either. Rather than catching 40 winks, the average adult is spending eight hours 41 minutes each day using media or...

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The power of face to face

August 6, 2014 | Samantha Thomsett

If you know me, you’ll know I’m a big believer in the power of face-to-face marketing. Despite the myriad of other mediums available to us marketing pros (and of course, I employ a mixture of all of them in my own work), I remain convinced you have no better...

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Infographic: Why people visit exhibitions and what exhibitors can learn from it

July 31, 2014 | Samantha Thomsett

At Marketing Week Live 2014, we asked visitors to tell us their reasons for visiting and then consider these reasons when they next exhibit. Visitors were asked to rank out of 100% why they were visiting from a list of: Learn, Ideas, Network Interact and...

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The similarities of exhibiting success and sporting success

July 24, 2014 | Samantha Thomsett

With the summer of sport set to continue with the Commonwealth Games this week, my thoughts have turned to running. Not the pounding the streets, sweaty kind, but more the running of a good exhibiting strategy. Just as energetic and muscle testing from experience, but...

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Case study: Communicator Corp

July 9, 2014 |

At Marketing Week Live, we popped by Communicator Corp’s exhibition stand to ask them about why they exhibited at the event, and why they chose Nimlok as their supplier. Watch their video testimonial, where you can see Communicator’s stand in action with Michael...

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Trends for exhibitors, from our experience at Marketing Week Live

July 4, 2014 | James Rook

I'm feeling pretty up beat at the moment. The exhibition industry is seeing an increase in visitor numbers – we heard last year unofficial figures of around 2% for B2B exhibitions, which is a cause for celebration! This was mirrored in our latest exhibiting...

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Welcome to the future: our winning student marketer is… Ryan Clifford

June 27, 2014 | Samantha Thomsett

Regular readers of this blog will know that earlier this year we launched a competition to find the student marketer of the future. We scoured the country, looking for the best and the brightest, and the good news is that we’ve found him (or so we hope!). The...

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