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Top tips to attract and engage visitors

September 13, 2016 | Laura Baines

Are your stand staff boring visitors when you exhibit? Are your exhibiting goals and ROI being diminished as a result? If so, there could be a lack of experience, motivation or confidence getting in the way of that vitally important on-stand visitor...

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How to deliver a memorable experience at your next exhibition

September 2, 2016 | Melanie Wills

You know you’ve attended a great exhibition when you leave the event hall carrying bags brimming with giveaways, taken inspirational ideas for your business, met with new contacts and feel energized and engaged with your industry. Yet the following day whilst back...

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Inspired by Rio – the design themes you should know about this summer

August 17, 2016 | Laura Baines

With all eyes on Rio for the 2016 Olympics, it’s not hard to see its influence on more than just the sporting world. The vibrant South American culture is permeating design left, right and centre; from architecture to advertising, fashion to interior...

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Bellwether Report shows focus on events

July 29, 2016 | Melanie Wills

Uplift in total marketing budgets in Q2 2016 Respondents from the latest edition of Bellwether Report confirm continued increase in marketing spend (+ 11%) extending the growth trend for the 15th successive quarter. Great news for the events industry as the largest...

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Snog, marry, avoid: ROI style

July 25, 2016 | Melanie Wills

As event marketers, we can sometimes have a turbulent relationship with ROI. We long to find a perfectly matched partner and long-term harmony, but often end up settling for the short lived euphoria of an occasional fling. So, as a bit of fun, using the age-old game...

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Harnessing the power of Virtual Reality at your next exhibition

June 30, 2016 | Melanie Wills

In a digital world where many of us are permanently attached to our gadgets and smartphones, the digital arena is an obvious choice from which brands to promote themselves. Yet face to face events and experiential marketing still exist and remain supremely...

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What have football and exhibitions got in common?

June 29, 2016 | Melanie Wills

And we’re out of Europe. Again. With the final whistle blowing on a disappointing 2-1 defeat against a victorious Iceland, English football fans watched as their team crashed unceremoniously out of the 2016 European Championships. For the second time within the...

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3 secrets to getting stakeholder buy-in

June 2, 2016 | Laura Baines

As marketers, we all have to face stakeholder buy-in before we can go ahead with our exciting exhibiting campaigns. Stakeholders that need to buy-in to your idea hold the purse strings. Without their approval, your project isn’t going anywhere. From their point of...

How to get STAKEHOLDER buy in

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Nimlok announced as AEO Excellence Awards finalist

May 25, 2016 | Laura Baines

We’re delighted to announce that Nimlok have been shortlisted as a finalist in this year’s AEO Excellence Awards! The AEO Excellence Awards represent the best that the events industry has to offer and the event recognises and celebrates organisers’...

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6 ways to wreck your next exhibiting campaign and destroy ROI

May 25, 2016 | Laura Baines

Your event looms and you’re all set with a knock-out exhibition stand and campaign message. Everything else looks after itself right? Wrong. Read on to discover six mistakes that will wreck your exhibiting campaign and destroy ROI: 1) Never advertise pre-show...

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