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Inspiring, integrated design: how these brands met their exhibiting objectives

November 24, 2016 | Melanie Wills

  In a busy exhibition environment, it can be difficult to persuade a visitor to stop and talk to you or, more importantly, remember you. Using fun, engaging content such as games or competitions really helps entice your audience on-stand, but is the impact...

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The winning formula for successful visitor engagement

October 26, 2016 | Laura Baines

The aim of visitor engagement at an exhibition is to deliver a return on investment by creating positive memorable interactions. But how do you translate your exhibition stand into just that? We’ve devised a winning formula to explain how: Engaging...

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4 killer reasons to use engagement tools on your exhibition stand

October 20, 2016 | Laura Baines

We’ve been thinking about the do’s and don’ts of using engagement tools on your exhibition stand. We couldn’t think of a single reason why you wouldn’t consider them. No matter what your objective, there is always a form of engagement that will help you...

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Top tips to attract and engage visitors

September 13, 2016 | Laura Baines

Are your stand staff boring visitors when you exhibit? Are your exhibiting goals and ROI being diminished as a result? If so, there could be a lack of experience, motivation or confidence getting in the way of that vitally important on-stand visitor...

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How to deliver a memorable experience at your next exhibition

September 2, 2016 | Melanie Wills

You know you’ve attended a great exhibition when you leave the event hall carrying bags brimming with giveaways, taken inspirational ideas for your business, met with new contacts and feel energized and engaged with your industry. Yet the following day whilst back...

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Inspired by Rio – the design themes you should know about this summer

August 17, 2016 | Laura Baines

With all eyes on Rio for the 2016 Olympics, it’s not hard to see its influence on more than just the sporting world. The vibrant South American culture is permeating design left, right and centre; from architecture to advertising, fashion to interior...

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Bellwether Report shows focus on events

July 29, 2016 | Melanie Wills

Uplift in total marketing budgets in Q2 2016 Respondents from the latest edition of Bellwether Report confirm continued increase in marketing spend (+ 11%) extending the growth trend for the 15th successive quarter. Great news for the events industry as the largest...

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Snog, marry, avoid: ROI style

July 25, 2016 | Melanie Wills

As event marketers, we can sometimes have a turbulent relationship with ROI. We long to find a perfectly matched partner and long-term harmony, but often end up settling for the short lived euphoria of an occasional fling. So, as a bit of fun, using the age-old game...

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Harnessing the power of Virtual Reality at your next exhibition

June 30, 2016 | Melanie Wills

In a digital world where many of us are permanently attached to our gadgets and smartphones, the digital arena is an obvious choice from which brands to promote themselves. Yet face to face events and experiential marketing still exist and remain supremely...

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What have football and exhibitions got in common?

June 29, 2016 | Melanie Wills

And we’re out of Europe. Again. With the final whistle blowing on a disappointing 2-1 defeat against a victorious Iceland, English football fans watched as their team crashed unceremoniously out of the 2016 European Championships. For the second time within the...

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